New York-based tech startup boostr secures $7M Series A funding to enable media companies improve their revenue management
boostr, a New York-based tech startup and provider of a CRM management software that offers ad sales management services to media and advertising companies, today announced it has raised $7 million in Series A funding to support broader market penetration, accelerate product enhancements, and hire select personnel in marketing, sales, and engineering.
The round was led by Vocap Partners and also included Bertelsmann Digital Media Investments (BDMI), Math Capital, and C2 Ventures. boostr has seen explosive growth in 2020, adding a record amount of new customers and revenue growth, as media companies have sought out a revenue management solution that saves time and cost while improving forecast accuracy and growing sales.
Founded in 2015 by Patrick O’Leary, boostr’s omni-channel order management system (OMS) solves the challenges with order management across insertion order (IO) and programmatic sales, enabling margin protection, simplified media planning, efficiencies trafficking orders and month end close. The startup is the only end-to-end, omnichannel CRM & Order Management solution built specifically for Media & Ad Sales Teams by Ad Sales Experts. Frustrated by expensive, generic CRM tools, boostr’s founders aim to solve the most important problems for media companies. boostr’s customers save time, improve forecast accuracy and close more business.
“We’re excited to put this new capital to work for our customers and to have Vocap Partners join our team. They bring the unique combination of SaaS, operational and media expertise we were looking for in a partner.” says founder and CEO Patrick O’Leary. “We had a lot of investment interest and, ultimately, chose a value-added partner who brings more to the table than money. Vocap’s strategic support will enable us to help our customers realize their omnichannel, digital transformation so they can drive more profitable growth.”
“Media and ad sales teams’ performance has suffered due to poor-fit CRM solutions and out-dated order management,” said Mike Becker of Vocap Partners. “We were immediately impressed with the end-to-end, omnichannel approach boostr is delivering to the industry. Their team is deeply experienced in media and has walked a mile in their customers’ shoes. They know the challenges inhibiting peak performance in this industry and they have delivered a compelling media-specific solution. We are excited to partner with them as they continue to scale the business.”