Location data startup, dataPlor, raises $4M to provide online presence for small businesses in Latin America
In Latin America, up to 75% of small businesses have no online presence. Enter dataPlor, a Los Angeles-based Location data startup that connects global companies to micro-businesses in growing economies. dataPlor collects data from small businesses without a digital footprint and then make the information available to interested players, like on-demand startups. dataPlor also integrates people and technology to deliver the most accurate, high-quality small business data.
Today, dataPlor announced it has closed a $4 million in funding to build out a database product and to invest further in technology, hiring key people, and its expansion into more Latin American countries. The round was backed by Space Capital, Quest Venture Partners, and FF Venture Capital.
Founded in 2016 by Geoffrey Michener, dataPlor helps companies succeed in emerging markets by delivering high quality small business intelligence. dataPlor provides a reliable “boots on the ground” workforce capable of data verification and augmentation as well as market research on local businesses.
dataPlor understands the value of high-quality business data and built a database in México with + 1.5M data points on brick-and-mortar businesses that are collected via on the ground field team and diversified sources, verified by humans, and continually updated with artificial intelligence and machine learning technologies.
For example, a major food delivery company needed to collect qualified leads to expand in Mexico. dataPlor providesd a dataset that enables the company to convert 57% of leads to active restaurants, resulting in a higher ROI than other datasets previously utilized.
With the spread of COVID-19, having accurate, up-to-date data is essential. dataPlor is the only data company in Latin America providing real-time business information to enterprise customers who rely on small business information to power mapping, sales and marketing, and data teams.
dataPlor is expanding into Brazil, Chile, Peru, Argentina, and Colombia in 2020. The company will continue to solve the problem of finding accurate, up-to-date business data in Latin America. In the region, roughly 75% of small businesses have no online presence. For businesses that are online, up to 50% of the data is incorrect or outdated. Many of the world’s largest companies, including UberEats, iFood, and American Express, use dataPlor data to enhance their business operations.