Audience engagement startup APPIX launches new concert technology to enables musicians and performers deliver the best in-venue experience
APPIX, a Vancouver BC-based tech startup, launched a game-changing broadcast technology and lighting effects tool that creates immersive experiences / audience engagement at concerts and events through their in-venue smartphone app. APPIX is a live event engagement and experiential app that enables musicians, performers, producers, and sports teams deliver the best in-venue experiences for their audiences live and in real-time.
Founded by musicians and brothers, Aaron and Ben Wylie, the duo had an idea: What if technology could be used to transform audience members from observers to active participants in a live concert? Then, in 2016, APPIX was born.
APPIX’s team includes the most talented, in-demand engineers, technicians, developers, producers, and event strategists from across North America. Their expertise spans more than 40 years and thousands of successful projects. Most are technical event production superstars who have helmed high-profile events for many of the world’s most famous names and largest organizations; including U2, Katy Perry, NFL, BMW, Google, Facebook, and even The White House.
APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets.
New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX’s innovation and creativity helped bring our Mixtape Tour production to the next level with stunning visuals and a genuinely effective fan engagement experience like no other! APPIX even made the concert more visually exciting and surprising for me and my band mates on stage as well.”
Their now launched in-venue smartphone app uses Bluetooth based transmission technology that
operates without pairing and requires no cellular data or WiFi. Event organizers can engage audiences like never before with exclusive promotions, weather and emergency alerts, and custom content.
Event producers can even light up the phones of attendees throughout the venue to create a colorful and memorable moment that is harmonized with the show’s lighting and production. Before the event, fans are instructed to download the app via a ticketing email or on-site promotions at the venue.
They have also partnered with UFC to create a custom version of the APPIX app called UFC In Action. The app is available for fights in North America and provides users with fighter info, real-time stats, and more during the fight using the same Bluetooth broadcast technology that allows APPIX to light up arenas and stadiums. Those who download the app also receive exclusive incentives and benefits.