Apple new product launch 2019: Here’s everything Apple announced on Tuesday
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Apple kicked off its annual fall product launch on Tuesday where it unveiled new iPhones, Apple Watches and an iPad. The tech giant also provide new details about Apple TV+, Apple Arcade, and many more.
Apple also debuted a trio of new smartphones, including the $699 iPhone 11, the $999 iPhone 11 Pro and the $1,099 iPhone 11 Pro Max. All three devices appear similar to their predecessors, but Apple has upgraded their respective camera systems to allow for wide-angle photos, while making improvements under the hood that result in a longer battery life and faster performance than before.
Below are the key highlights and everything Apple has announced on Tuesday:
![Tim Cook on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Tim-Cook_091019_big.jpg.large.jpg)
Tim Cook on stage at Apple’s September 10, 2019 event.
![Phil Schiller on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Phil-Schiller-iPhone-11-Pro_091019_big.jpg.large.jpg)
Phil Schiller unveils iPhone 11 Pro and iPhone 11 Pro Max, the most powerful and advanced smartphones ever.
![Sean Baker and Christopher Cohen on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote-event-christopher-cohen-and-sean-baker-iphone-11-pro_091019_big.jpg.large.jpg)
Filmmaker Sean Baker and FiLMiC chief technical officer Christopher Cohen explain how FiLMiC Pro utilizes all the cameras of iPhone 11 Pro.
![Sri Santhanam on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Sri-Santhanam-A13-Bionic_091019_big.jpg.large.jpg)
Sri Santhanam explains how the machine learning and low-power design of A13 Bionic make it the fastest chip ever in a smartphone.
![Yang Yang on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Yang-Yang-Pascals-Wager_091019_big.jpg.large.jpg)
TipsWorks founder Yang Yang shows off the advanced graphics and gameplay of “Pascal’s Wager,” made possible by A13 Bionic in iPhone 11.
![Kaiann Drance on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Kaiann-Drance-iPhone-11_091019_big.jpg.large.jpg)
Kaiann Drance introduces the dual-camera iPhone 11.
![Stan Ng on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote-event_stan-ng-apple-watch-series-5_091019_big.jpg.large.jpg)
Stan Ng reveals Apple Watch Series 5, featuring the innovative Always-On Retina display and watchOS 6.
![Dr. Sumbul Desai on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Sumbul-Desai-Health-Studies_091019_big.jpg.large.jpg)
Dr. Sumbul Desai announces three groundbreaking Apple health research studies on hearing, women’s, heart health and movement, in partnership with leading academic and medical institutions.
![Greg Joswiak on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote_event_greg-joswiak-unveils-seventh-generation-ipad_091019_big.jpg.large.jpg)
Greg “Joz” Joswiak unveils the seventh-generation iPad, featuring a new 10.2-inch Retina display and iPadOS.
![Tim Cook on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote_event_tim-cook-introduces-all-new-original-shows-on-apple-tv-plus_091019_big.jpg.large.jpg)
Tim Cook premieres the trailer for “See,” an epic world-building drama starring Jason Momoa and Alfre Woodard, debuting November 1 on Apple TV+ on the Apple TV app.
![Ann Thai on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote_event_ann-thai-shares-details-about-apple-arcade-launch_091019_big.jpg.large.jpg)
Ann Thai reveals Apple Arcade’s launch on September 19, featuring over 100 new and exclusive games.
![Benjamin Kinney on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote_event_benjamin-kinney-demos-frogger-in-toy-town_091019_big.jpg.large.jpg)
Konami brand manager Benjamin Kinney demos “Frogger in Toy Town,” a reimagining of the classic game available only on Apple Arcade.
![Peter Fabiano on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_keynote_event_peter-fabiano-introduces-capcom-shinsekai_091019_big.jpg.large.jpg)
Capcom producer Peter Fabiano introduces the Apple Arcade exclusive, “Shinsekai: Into the Depths,” an undersea platformer.
![Kelsey Hansen on stage at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote_Event_Kelsey-Hansen-presents-Sayonara-Wild-Hearts_091019_big.jpg.large.jpg)
Kelsey Hansen of Annapurna Interactive shows off how music interacts with the gameplay of “Sayonara Wild Hearts” from Simogo.
![Guests at the hands-on area at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Guests-Steve-Jobs-Theater_091019_big.jpg.large.jpg)
Guests head to the hands-on area at Steve Jobs Theater.
![Guests at the hands-on area at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Team-Members-Demo-iPhone-11-Pro_091019_big.jpg.large.jpg)
Apple team members demo the new cameras on iPhone 11 Pro for guests.
![Guests at the hands-on area at Steve Jobs Theater.](https://www.apple.com/newsroom/images/live-action/keynote-september-2019/Apple_Keynote-Event_Guests-iPad_091019_big.jpg.large.jpg)
Attendees experience the new seventh-generation iPad, with Apple Pencil and Smart Keyboard support.