Elon Musk sells $1 million worth of new perfume, ‘Burnt Hair.’ Now urging fans to buy more perfume so he can buy Twitter
In what everyone thought was a joke, Tesla CEO Elon Musk announced yesterday that his tunnel-digging venture, The Boring Company, is now selling a cologne called Burnt Hair. Musk first teased the product yesterday and became available for purchase late Tuesday. “The finest fragrance on Earth!” Musk tweeted.
Advertised as “the essence of repugnant desire,” the Burnt Hair cologne costs $100 and is already selling like hotcakes. It is available for purchase only at The Boring Company website.
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
A few hours after the launch, Musk told his Twitter followers that the company had sold 10,000 bottles of Burnt Hair. That’s $1 million in Burnt Hair revenue for The Boring Company.
10,000 bottles of Burnt Hair sold!
— Elon Musk (@elonmusk) October 12, 2022
But Musk is not satisfied with the $1 million sale. Musk is now urging over 100 million of his fans to buy the perfume so he can buy Twitter. The billionaire only has 16 more days to sell $44 billion worth of perfume. In a tweet this evening, Musk said:
“Please buy my perfume, so I can buy Twitter.”
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
Last week, a Delaware Chancery Court judge ruled that Tesla CEO Elon Musk has until October 28 to complete his acquisition of Twitter if he wants to avoid a trial, granting Musk a slight reprieve.
The ruling came a few days after Musk shocked the world when he announced he was ready to proceed with the $44 billion takeover deal to end all litigation in order to close the deal.
On April 25, Twitter agreed to sell the company to Elon Musk for $44 billion. Under the terms of the agreement, Twitter stockholders will receive $54.20 in cash for each share of Twitter common stock that they own upon closing the proposed transaction.
The purchase price represents a 38% premium to Twitter’s closing stock price on April 1, 2022, which was the last trading day before Mr. Musk disclosed his approximately 9% stake in Twitter. Musk needed to use his Tesla stock to raise $21 billion in equity to fund his takeover of the social media giant.