Digital Health startup Truepill launches virtual pharmacy platform to reimagine a consumer-centric shopping experience

Today, with the rising cost of healthcare and drugs, patients continue to demand more transparent, affordable, and convenient pharmacy experiences and often turn to discount card solutions to meet their needs instead of their payer or PBM.

Enter Truepill, a digital health platform that delivers diagnostics, telehealth, and pharmacy infrastructure to power consumer health experiences. Truepill provides a pharmacy API and fulfillment of medications to 50 states from their own facilities. Truepill allows healthcare brands to deliver everyday prescription medications directly to their patients nationwide.

The last we wrote about Truepill was back in March 2019 when the San Mateo, California-based pharmacy fulfillment service startup raised $13.4 million in funding to expand its global footprint. The digital health platform has seen explosive growth since we covered the company. Truepill powers consumer health experiences through diagnostics, telehealth, and pharmacy infrastructure

Today, Truepill announced the formal launch of its Virtual Pharmacy platform, an e-commerce pharmacy solution that enables payers, pharmacy benefit managers (PBMs), health systems and other healthcare entities to reimagine a more modern and consumer-centric pharmacy shopping experience. The service is available in all fifty states and can fulfill a full formulary of prescription medications and over 100,000 over-the-counter products.

Truepill’s Virtual Pharmacy platform works behind the scenes to help payers, PBMs and health systems alike create customized, digital storefronts for prescriptions and OTC products, ultimately lowering costs and modernizing the shopping experience. Furthermore, the new offering provides the opportunity to improve specific use cases for OTC benefit utilization by creating a simple destination for patients to redeem their benefits.

“The same convenience and personalization that consumers seek in every aspect of their lives is now being demanded of healthcare, and our partners are now able to deliver modern, consumer-focused pharmacy experiences using our new Virtual Pharmacy platform,” said Sid Viswanathan, Co-Founder and President of Truepill. “This offering will be key in helping large health companies consumerize their offerings to meet evolving consumer preferences, drive better patient outcomes and improve the affordability of care.”

Founded in 2016 by Sid Viswanathan and Umar Afridi, Truepill is a B2B pharmacy fulfillment service. Truepill’s expansive suite of customizable, direct-to-patient solutions includes nationwide prescription fulfillment and delivery, a US-based network of licensed telehealth providers, an at-home lab testing network, white label packaging, product design, and more. With seven owned and operated pharmacies, Truepill accreditations include URAC accredited mail order pharmacy, URAC accredited specialty pharmacy, NABP, Digital Pharmacy Accreditation, and LegitScript.

While Truepill’s roots are in powering prescription delivery for leading direct-to-consumer health brands like Nurx, hims & hers, and GoodRx, the company has increasingly worked with more traditional healthcare companies like payers and drug manufacturers to power innovative pharmacy programs. Last fall, the company partnered with LifeScan to provide testing supplies coupled with health and wellness solutions to 20 million people with diabetes and related health conditions.

Customers leveraging Truepill’s Virtual Pharmacy platform can also seamlessly integrate with the company’s other capabilities, including telehealth, virtual primary care, and diagnostics. Truepill’s diagnostics platform offers a nationwide network of CLIA-certified labs, enabling access to over 3,000 at-home or in-person lab tests; the Virtual Primary Care offering provides a network of primary care physicians with coverage in all fifty states, and the company’s Telehealth platform facilitates up to 50,000 visits per week. With this unique three-pronged approach, Truepill is powering end-to-end, accessible consumer health experiences.