Linda Yaccarino begins her role as the new Twitter CEO
Former NBCUniversal executive Linda Yaccarino formally joined Twitter as the company’s new CEO. After starting her new role on Monday, Ms. Yaccarino went on LinkedIn to update her bio.
Yaccarino, formerly in charge of global advertising at NBCUniversal, expressed her admiration for owner Elon Musk’s visionary goals and how they have inspired her. She shared her excitement about being a part of the transformation of the social media platform and contributing to the creation of a more promising future.
“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino said in a tweet.
On her first day on the job, she tweeted, “It happened — first day in the books!” without providing additional details.
It happened — first day in the books!
— Linda Yaccarino (@lindayacc) June 6, 2023
Yaccarino, a veteran advertising executive, brings with him a vast network of relationships with top chief marketing officers and other advertising executives to Twitter. This comes at a crucial time when Twitter has seen a significant loss of advertising revenue, with advertisers fleeing the platform after Musk’s takeover last year.