Popoo Review: Here’s How Content Creators and Consumers Can Monetize Their Social Media Use
Social applications enable users to connect, communicate, and share media over the internet without being hampered by distance. Web3 is the next phase of the internet that utilizes blockchain technology, such as decentralized networks and distributed ledger protocols, to give users greater control over their data and online identity.
Therefore, Web3 social applications are decentralized applications (dApps) that offer users more privacy, security, and flexibility of choice. Web3 social dApps, such as Popoo, will allow users to port to other platforms built on the same decentralized social network without losing their data.
In this Popoo review, we will highlight how the emerging Web3 social network will enable users to curate access to their data and content, using the decentralized application. Since Popoo’s users will have more control over their social profiles, they can claim a greater share of the advertising revenue generated from their accounts, in the form of digital tokens.
Unlike Web2 social networks controlled by centralized corporations that collect user data for profit, Popoo and other Web3 social dApps put the user first. Thus, users of Web3–powered applications have increased options for monetizing their content and claiming a more significant share of the revenue.
As a result, Web3 social dApps are gaining popularity as users recognize the advantages of decentralized blockchain alternatives over their traditional centralized counterparts.
Following the success of the most prominent Web3 decentralized applications, there has been a steady increase in the number of social dApps available to crypto users.
What is Popoo?
Popoo is an emerging Web3 social platform that will revolutionize traditional digital networking by rewarding users for spending time on their platform.
The new social dApp is targeted at content creators, social media enthusiasts, crypto natives, and regular internet users. Although the Popoo social dApp is in its final pre-launch phase, the platform has already amassed a vast userbase of beta testers and community members who are drawn to the platform’s unique token-based reward mechanism.
Users of Popoo’s social dApp will earn Popoo (PPT) tokens for consuming and creating digital content. Using the PPT tokens, users will be able to purchase unique non-fungible token (NFT) assets and upgrade their in-app experience.
Hence, Popoo aims to incentivize account owners to engage with one another to increase user interaction and retention.
History of Popoo
Popoo was founded in July 2022 by a team of passionate blockchain engineers and forward-thinking Web3 philosophers. The Popoo team maintains that client-focused privacy and security features inspire users to be more innovative and creative while producing online content.
The Popoo team subscribes to the saying, “Not your keys, not your content,” which is a variation of a famous crypto mantra. This phrase encourages people to safeguard their content from centralized social networks that can censor or de-platform them without warning, leading to the loss of their digital identity, assets, and relationships.
Furthermore, the founding team believes in the potential for decentralized social applications to bridge the existing gap between Web2 and Web3 platforms. The Popoo dApp is the final product of this vision and aims to onboard millions of new users into the Web3 space upon launch.
Features of the Popoo Social dApp
The Popoo Social dApp will offer various blockchain-enabled features that eliminate the complexities of Web3 technology yet enable users to perform safe, secure transactions using crypto tokens.
Some of these critical features include:
The tokenization of all Popoo users’ content will transfer all their data and assets to a blockchain. This will ensure that every user receives full ownership and control of their creative content.
Integrated Crypto Wallet
The Popoo dApp will feature an embedded crypto wallet where users can accumulate earnings from engaging with the platform. In addition, users will be able to purchase in-app NFT assets, perform microtransactions, and convert their tokens to fiat currency without depending on third-party financial services.
On the Popoo dApp, users will have access to the platform’s NFT marketplace, where they can trade their tokenized media and digital assets. Furthermore, the team has plans to integrate gasless transactions on the dApp, reducing the costs of communicating with contacts and posting text, audio, and visual content.
Popoo users will be able to transfer their digital identity, assets, and content across blockchain networks without data loss or corruption.
Popoo and the New Creator Economy
Popoo is a community-centric project exclusively funded by its founding team, without relying on external investors. Consequently, the team has been able to prioritize users over profit while making upgrades to the application.
The traditional creator economy is saturated with centralized platforms that capture a greater share of the revenue accrued from advertisements and sponsorships. However, this arrangement is only possible because of users’ content and personal data, which the corporations sell to third-party platforms, with users getting a small share of the profits.
Popoo will allow users to earn tokens via the social engagement mechanism. Popoo will reward consumers with cryptocurrency tokens for engaging with online content. At the same time, registered creators will have complete control over their content and can earn tokens from regularly posting and sharing media.
Advantages of Using the Popoo Social Platform
Popoo will offer incoming creators various benefits for signing up and engaging with other users. They include:
Full Ownership of Content
Popoo’s decentralized network will encourage transparency of on-chain history. Hence, no assets can be tampered with or transferred without the owner’s permission. Additionally, creators on the Popoo social dApp can monetize their content, trade their digital assets, or sell their ownership rights if they please.
Multiple Avenues for Monetization
Popoo’s business model will allow creators to earn income by attracting new users to the platform. Creators can convert their digital content into NFTs and earn tokens every time a user directly engages with said content. Thus, Popoo creators will accumulate more rewards as the platform increases in popularity and more visitors access the content.
Shared Ad Revenue
Popoo plans to implement a reward mechanism for creators that will make digital advertisements a positive experience. Users who share personal data with the platform will receive PPT tokens for contributing to the platform’s revenue generated from third-party advertisers.
Portability of Identity
Web2 social networks do not allow users to bring an audience from other platforms when creating a new account. This practice only hurts the end users. The Popoo team believes that creators who have spent years building a brand deserve to port their existing content seamlessly across multiple social applications without any data loss.
Increased Reach and Engagement
Unlike Web2–powered social networks, Popoo will afford every creator exposure to content consumers regardless of their follower count. As a result, creators have more opportunities to grow their accounts and earn more tokens.
The Popoo decentralized application aims to eliminate the need for intermediaries during online interactions and directly connects content creators with their audience. Also, users will earn rewards for contributing content, which they fully own and control. Plus, they can port to other social platforms and retain their audience.
Following extensive alpha and beta tests, the Popoo team plans to revolutionize the Web3 space by launching its next-generation social decentralized application. Lastly, Popoo’s easy-to-use interface and unique blockchain-powered features will enable users to adapt quickly to the application.