Fintech startup Fierce launches out of stealth with $10M in funding to help users earn high-yield returns on their financial assets
Today’s financial market is filled with a plethora of solutions. But knowing what to invest in and navigating through various investment opportunities can feel disjointed and overwhelming for the average person. That’s why one fintech startup is on a mission to help users and level the playing the investing playing fields for everyone.
Enter Fierce, a fintech startup on a mission to empower users to take charge of their finances with confidence — regardless of where they are on their financial journey — by reducing the friction most people face in the current landscape of fractured spot solutions.
Fierce has just emerged from stealth with the launch of an all-in-one finance “super app” that the company said to offer users industry-leading yield on cash, yields on stocks, wealth, and portfolio tracking returns for its users. The App is currently available on iOS, with Android coming soon. In conjunction with the launch, Fierce also announced a $10 million Seed funding.
The funding round included the participation of leading institutional investors including Pendrell, AP Capital, Wheelhouse Digital Studios, Space Whale Capital, and several notable angel investors. Fierce intends to use the funds to grow its team, acquire more customers, and further its goal of bringing the benefits of the app to as many people as possible.
Fierce was founded in 2021 by CEO Rob Cornish, who was previously the CIO of the New York Stock Exchange, the CIO of the International Securities Exchange, and the CTO of Gemini Trust Company. Fierce’s team is made up f industry veterans that is led by CEO/Founder Robert Cornish, former CIO of the New York Stock Exchange and CTO of Gemini Trust Company, with support from investors including Pendrell, AP Capital, Space Whale Capital, and more.
In a statement, Cornish said: “Fierce is a customer-focused, feel-good finance app. We are truly mission-driven in our effort to bring the best of fintech to people, so we built an incredibly advanced platform with a simple UX to give as much yield as possible to our customers. Our goal is to help users increase their wealth while enjoying an empowering, positive experience on the app.”
Fierce provides customers with best-in-class financial offerings all in one beautiful yet powerful app that helps them feel more confident with their finances. Fierce aims to provide customers with “best-in-class financial offerings” in a single location along with an FDIC-insured checking account that earns (currently) 4.25% as well as a no-fee debit card, where cash is available 24/7 via a no-fee debit card with access to over 55,000 fee-free ATMs. So in effect, Feirce is much like a neobank.
Unlike other financial offerings on the market, Fierce does not charge monthly fees or impose restrictions that lock up your cash in order to access top-tier rates. With Fierce, customers can get a rate like no other, with no fees, and also have the ability to earn interest on owned stocks. Additionally, the Fierce Rewards Credit Card will launch later this year with 1.5% cash back on all spending. All interest and rewards are automatically redeemed into the user’s portfolio — there is no need to spend time managing or redeeming points. With the current volatility in the markets and the world, Fierce is a safe, secure harbor.
Along with the high-yield cash account, Feirce also offers users the ability to purchase shares of stocks and ETFs, including fractional shares, meaning that customers can invest in the companies they know and love without having to purchase a full share of stock. Fierce said its Fierce Rewards Credit Card will launch later this year with 1.5% cash back on all spending.
Cornish also that they are “truly mission-driven in our effort to bring the best of Fintech to people,” adding that their goal is to help users increase their wealth.