How to Find the Perfect Name for Your E-commerce Business. Here Are Three Easy Steps to Follow
In the present day, the majority of individuals conduct their business online. And on the internet, just as in any other market, there are tons of e-commerce businesses to choose from, and for an e-commerce brand to succeed, it has to put effort into marketing and gaining the confidence of visitors.
And this is the reason why you need to equip your business with an excellent brand name. Giving your online store a catchy and exciting name that exudes experience and knowledge is a quick and easy method to develop a strong brand identity.
An excellent business name has different purposes, such as precisely expressing your company’s objectives and nature and enabling your e-commerce company to distinguish itself from the competition.
By choosing a solid brand name for your online store, you’ll be increasing your chances of obtaining exact-match branded domains. So, today we’ll show you three easy steps to finding the perfect e-commerce business name.
Three Steps You Must Take to Choose the Ideal Name for Your E-Commerce Brand
1. Learn About Your Brand
The tone, personality, and image of your brand are the most influential parts of your business since they determine how people interact with you and your offerings.
While naming your brand, consider the values, identity, tone, and emotions you want your target market to associate with your business because your retail business name ideas must align with your e-commerce brand.
Start by deciding if you want your business to have a bold, unique, and disruptive name like Urban Decay or a sweet, soothing one like Dove.
Knowing your brand is the first and foremost step in the naming process that’d help you determine what your brand will look like. After that, you can focus on choosing a name to represent it.
2. Start Looking for Name Ideas
Prepare a simple naming brief for your brand that captures its tone and values. Show your naming brief to your naming team, if you have one, and ask them to help you create captivating names that perfectly embody your brand’s core qualities.
Your goal should be to develop up to 200 name ideas that are distinctive, memorable, catchy, and suit your brand well. No matter how bizarre or unusual the words appear to you, you’ll discover their potential when you evaluate them in the following phase.
Additionally, try to resist the need to reject the names that come to mind throughout the brainstorming process because doing so can stop the team’s or your own flow of ideas.
Use the tools below to help you come up with ideas:
- Thesaurus and dictionaries
- generators of company names
- key phrases in your industry
- names relating to color
In the following phase, you will carefully assess each of the names you came up with throughout this brainstorming session. This is why having a wide range of options would be beneficial.
3. Analyze the Possible Names
You will have 200 or fewer name ideas after your brainstorming session that stand an equal chance of becoming the name of your company.
Before choosing one of your top choices to serve as the name of your business, make a list of your top options and determine whether each one satisfies these essential requirements for validation. Based on the following criteria, score the names:
- Ratings and Reviews from Clients: This evaluation is essential since it will demonstrate how well the name draws the attention of your target audience.
Get consumer feedback by conducting surveys and asking people in your target demographic—who could be relatives, friends, customers, or even complete strangers—for their opinions.
- Having a Strong ‘.com’ Domain Name: Your company name won’t likely have the same impact if it affects the usage of other online branding aspects, given how important the internet is to today’s market.
Make sure the brand name options you are confirming are available with a corresponding domain name and an available social media handle.
- Check its Trademark Status: Registering your business name as a trademark with the USPTO is one solid approach to avoiding legal difficulties over your business name in the future.
For new business owners who may find the trademark registration procedure difficult and unpleasant, we advise consulting a trademark attorney.
You can choose the name that suits your company the most when the validation procedure is complete and you have double-checked your other choices.
For your e-commerce firm, creating an appealing and appropriate online identity is essential since so many of your transactions will begin and most likely conclude there. Additionally, creating a compelling online presence can increase conversion rates and brand exposure.
Grant Polachek is the director of branding at Squadhelp.com, a 3X Inc. 5000 company that guarantees revolutionary name services. Squadhelp has analyzed more than a million names and developed a list of the best names actively being used on the internet. As the #1 crowdsourcing name platform in the world, we’ve worked with clients spanning from Fortune 500 businesses to early-stage startups.