Restaurant.com partners with FinTech startup CurrencyWorks to develop celebrity NFT chef platform

Non-fungible tokens (NFTs) are the rage these days. We’ve covered NFTs many times in the last few months. NFTs are a type of cryptographic token on a blockchain that represents a unique digital asset. And celebrities and creators have taken notice.  Celebrities like Lindsay Lohan and Mark Cuban and are cashing in on the NFT craze. Every day, new NFT marketplaces are created.

Today, CurrencyWorks, a fintech startup building products across the blockchain ecosystem, and Restaurant.com announced they’ve reached an agreement to work together to develop and build an NFT platform for celebrity chefs, brands, restaurants, and personalities unique to the restaurant/hospitality industry and Restaurant.com. As part of the agreement, CurrencyWorks is building a customized, white labelled “Restaurant.com” platform through the FoodiesNFT.com community

Founded in 1999, Restaurant.com is a pioneer in the restaurant deal space, and the United States’ largest restaurant-focused digital deals brand, delivering an ultra-fast, relevant, accurate, and user-friendly restaurant metasearch engine delivering a unique cross-platform experience. The initial focus of the Restaurant.com platform is expected to be on celebrity chef-related NFTs, inclusive of unique cards, videos, experiences, exclusive recipes, and more and is anticipated to include the participation of restaurants, vendors, suppliers, and hospitality brands utilizing NFT promotions, and couponing.

“We’re excited to use the endless possibilities of NFTs to highlight the genius behind the celebrity brands, restaurants, and personalities at Restaurant.com,” said Ketan Thakker, CEO of Restaurant.com. “We’re excited to work with CurrencyWorks, a pioneer in the NFT space, to help us to enable culinary fans to own an original digital asset such as an original recipe, menu, or food photography. There is literally no limit as to the ways NFTs can be sliced and diced.”

“We are honored to be working with Restaurant.com, who are true visionaries in their industry. NFTs are a great vehicle to generate buzz and awareness around just about any unique digital asset,” said Cameron Chell, Chairman of CurrencyWorks. “The creativity that can be extrapolated with these digital assets and shared with Restaurant.com’s fan base has no limits. There are so many use cases, just like the early days of the internet – we haven’t even begun to realize the potential of NFTs.”

Founded in 2010 by Bruce Elliott, the Los Angeles-based CurrencyWorks is a financial technology blockchain pioneer and digital payment provider that builds and operates FinTech Platforms for Digital Currencies, Digital Assets, and Security Tokens.