ActiveCampaign scores $240M at $3 billion valuation to develop next-gen customer experience automation and disrupt traditional marketing campaigns with AI

ActiveCampaign is a Chicago, IL-based tech startup and a provider of customer experience automation (CXA) Platform that helps over 90,000 businesses in 161 countries to meaningfully engage with their customers. The startup is developing next-gen customer experience automation to disrupt traditional marketing campaigns with artificial intelligence.

Just a little over a year ago, we covered ActiveCampaign after it raised $100 million Series B to develop the CXA category through product innovations that advance beyond legacy marketing automation, traditional CRM, and service technology. The company has been growing since its inception 18 years ago. For example, in 2016, ActiveCampaign had only 15 people. Today, the startup employs more than 850 people and caters to at least 145,000 customers.

Today, ActiveCampaign announced it raised $240 million in fresh funding, valuing the company at more than $3 billion and making it a permanent member of the billionaire unicorn club. The Series C round was led by investment firm Tiger Global with new investment from Dragoneer. Existing investors including Susquehanna Growth Equity and Silversmith Capital Partners also participated.

The latest round brings the total funds raised so far to $360 million, the company said, adding that it plans to use the proceeds to invest in product development and global expansion. ActiveCampaign also plans to scale up to 1,000 employees this year.

Unlike competitors that focus on a narrow audience, ActiveCampaign makes its technology accessible to small, midsize, and enterprise businesses. The company offers the highest standards for service, trust, and value to its 90,000 customers who span 161 countries and diverse industries.

Founded in 2003 by Jason F. VandeBoom, ActiveCampaign’s platform provides businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores are higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.

ActiveCampaign leads the category with unparalleled automation, orchestration, personalization, and segmentation across channels, making customer connections scalable so that businesses can treat every customer like they are their most important customer. By connecting tools that are usually disparate, they are able to provide functionality far beyond all-in-one solutions by allowing integration with a range of tools.