Apple co-founder Steve Wozniak launches new crypto token WOZX to revolutionize the $250 billion energy efficiency market

Cryptos are back! After about a year of lackluster, investors are now pouring billions of dollars into digital currencies. The renewed interest in cryptos is partly due to a sudden rise in the value of Bitcoin, the world’s most popular cryptocurrency. One of the new entrants in the crypto markets is  Apple co-founder Steve Wozniak.

Last week, Wozniak announced the launch of his new cryptocurrency startup called Efforce. The new company is aiming to use blockchain to bring about a major change in the market for energy efficiency. In a press release, Wozniak said:

“We created Efforce to be the first decentralized platform that allows everyone to participate and benefit financially from worldwide energy efficiency projects, and create meaningful environmental change.”

The renowned co-founder of Apple is aiming to use Efforce to transform and disrupt the energy efficiency market, 45 years after starting the computer company that changed technology forever. Alongside the launch is the listing of a digital token, WOZX. Efforce says investors drove the token to a $950 million market cap “in the first 13 minutes” of its listing. The company had already raised $80 million in funding from private investors before its token sale.

Efforce is a marketplace that enables companies to undertake energy efficiency measures at no cost so that they can invest their liquidity in more critical tasks. With Efforce, for the first time, the energy efficiency market is accessible to large and small investors alike — regardless of borders — who can then monetize the transferable energy savings.

Currently, financing energy efficiency measures can be a complex mix of financial and regulatory challenges that limit the speed of growth. Efforce uses an innovative web-based platform to leverage the blockchain, and tokens called WOZX, as the mechanisms to create a seamless platform to spur global energy efficiency. Efforce’s WOZX tokens were listed yesterday on hbtc.com.

When Wozniak started Apple his goal was to build smaller, more efficient machines that one day could be accessible to anyone. Through his involvement in Efforce, Wozniak continues to focus on efficiency, broadening business access to energy improvements as well as public access to energy efficiency investments.

“Energy consumption and CO2 emissions worldwide have grown exponentially, leading to climate change and extreme consequences to our environment. We can improve our energy footprint and lower our energy consumption without changing our habits. We can save the environment simply by making more energy improvements,” said Wozniak.