Hyundai launches IONIQ, a new brand of all-electric vehicles with zero emissions
The electric car space is heating up as Tesla dominate the market with its Model 3 electric car. Now, Hyundai is throwing its hat into an already saturated market. Today, Hyundai Motor Company announced the launch of its new IONIQ brand dedicated to battery electric vehicles that embodies is smart mobility vision. The creation of IONIQ brand is Hyundai’s response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.
Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals.
“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”
According to the announcement, Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. Hyundai said it will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ’45.’
Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow.
The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ’45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.
In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.
Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future.
Below is a video from Hyundai introducing the IONIQ brand.