Stockholm-based BLQ invests $1.22 million in delivery experience platform Ingrid

The ongoing coronavirus has not deterred investors from pouring millions of dollars into promising startups. Ingrid is a Stockholm, Sweden-based tech startup that offers services for e-com companies such as customized checkout and transparent tracking. The company provides SaaS solutions for e-commerce shipping providers.

Today, Ingrid announced it has just signed with a new investor, BLQ Invest. In an email to TechStartups, Ingrid told us that Blq (building legacy quota) has invested s 12,25 MSEK  ($1.22 million) in their company. “The investment will lead to expanding in new markets and become the leading A to B solution for e-commerce development,” says Piotr Zaleski, founder and CEO of Ingrid. Today Ingrid is handling 13% of Swedish e-commerce transactions and the platform is live in about 20 countries along with clients such as iDeal of Sweden.

Ingrid was founded in Stockholm 2015 with the idea of improving e-commerce deliveries for the end-consumer. Ingrid is a platform for merchants looking to increase their margins and offer consumers smarter deliveries, all in one go. The startup helps companies improve their delivery offering, which by extension gives them the same competitive advantages as Amazon has scaled in house for years.

Commenting on the funding, Piotr Zaleski, founder and CEO of Ingrid, said: “Our vision is to make online shopping as simple and convenient as traditional retail used to be. Deliveries have been a constant headache for the ecommerce industry, I have built several e-commerce companies myself and faced the challenges personally.
With Ingrid, we want to eliminate consumer anxiety one purchase at a time, leading the way to the best delivery experiences. What Klarna has done for payments, we want to do for deliveries and we are looking forward to doing it together with blq invest.”

By aggregating the delivery options best suited for every individual purchase during checkout, consumers are guaranteed a better delivery experience. Simplifying the purchase process improves conversion and builds loyalty for merchants.

“Everyone has at least one bad delivery experience to share. Anxiety and negative expectations make consumers reluctant to shop online and it prevents growth for the e-commerce industry. With a strong B2B2C focus, Ingrid has created a platform that will transform the way we view e-commerce today,” says Kamjar Hajabdolahi.

Today Ingrid handles 10% of the Swedish e-com market and is continually expanding in new markets together with customers such as Apoteket AB, Adlibris and NAKD.

“Ingrid is Swedish engineering at its best. The technology is, to say the least, validated by the market when 10 percent of the packages on the Swedish e-commerce market delivers through Ingrid’s platform. Ingrid is ready to scale globally with sales and marketing,” says Kamjar Hajabdolahi.