Reuters Partners with INFLCR to Provide Athletes Direct Content for Social Media Channels
INFLCR, a sport startup and social media content delivery platform in collegiate and professional sports announced today a new partnership with Reuters Sports Photography. The partnership will provide athletes direct access to high-quality, award winning photographs directly through the INFLCR app. As part of the partnership, Reuters Sports photography will integrate into the INFLCR app for direct licensing by teams and athletes to post on their social media platforms, further enhancing how they are able to engage directly with fans.
Reuters Sports Photography covers sports all across the world ranging from cricket to basketball, and even esports. The partnership with INFLCR creates a new customer channel for Reuters by simplifying how teams and athletes license photography from their events covered by Reuters.
Founded in 2017 by Jim Cavale, INFLCR then helps college athletics programs equip these brand ambassador social media channels with internally curated content through a cloud-based “ContentHub” on the INFLCR Athlete App, where they can access and publish content pieces that help each brand ambassador grow their personal brand and the brand of their university in a simultaneous fashion.
Reuters joins USA Today’s IMAGN Media as an additional photography partner for all INFLCR licensed teams. I wanted to gauge your interest in covering this announcement. Please find the release attached.
Reuters award-winning sport photography covers the world’s most important events—from soccer to basketball to cricket—as well as emerging topics like esports. The partnership with INFLCR creates a new customer channel for Reuters by simplifying how teams and athletes license photography from their events covered by Reuters.
“We’re working with INFLCR to make it easier for athletes to tap into Reuters coverage of the exciting moments they create on the field,” said Rob Schack, Vice President, Reuters Sports. “As athletes increasingly focus on building their own brands and directly engaging fans through social, we see them becoming a significant consumer of our services in the future. We’re thrilled to work with INFLCR to start removing the friction from licensing our photos to help athletes and fans have more fun enjoying those moments.”
“The partnership between Reuters and INFLCR creates so many opportunities for athletes and storytellers worldwide to get personalized access to high quality photography,” said INFLCR CEO Jim Cavale. “Our technology platform will continue to develop more opportunities to connect athletes with the best content sources to share their stories on social media, and Reuters’ global photography network will help expand the scope of our service to more athletes than ever before.”
Below is a video overview of INFLCR.