Austing startup LawnStarter secures $10.5M for its on-demand mowing and outdoor services
Nickie Louise
Posted On November 12, 2019
Why go through the hassles of doing your own lawn when you can simply spend time with friends and family? Enter LawnStarter, a tech startup disrupting the $99 billion lawn care service market by making it easy for anyone to order lawn care with the click of the button. LawnStarter saves you time while helping hard-working lawn-preneurs grow their businesses.
Today, LawnStarter announced it has raised $10.5 million to continue its growth in lawn care across the U.S. and add new outdoor service lines including landscaping, fertilization, pest control, and tree care. The round was led by Edison Partners, a leading growth equity investor. The investment coincides with the online lawn care company’s expansion into a total of 120 markets.
LawnStarter is the leading online marketplace for consumers and lawn care professionals. Through its online presence and its app, the company provides instant quotes for consumers, who can schedule lawn mowing and related lawn-care services from insured professionals.
Founded in 2013 by Jonas Weigert, Ryan Farley, and Steve Corcoran, the Austin, Texas-based LawnStarter began by creating an easy way for consumers to order, manage, and pay for lawn mowing using services provided by a network of high-quality and insured service providers. The company has since been welcomed in 120 U.S. markets, grown 100% year over year and reached profitability.
“In the highly decentralized lawn care industry, ordering service takes days, communication is poor, and caring for your home requires hiring several different companies,” said LawnStarter CEO and co-founder Steve Corcoran. “We’ve brought together vetted and fully insured professionals to give consumers the best possible experience. Consumers can easily schedule lawn care and other services using a mobile app, giving them an effortless way to manage the full spectrum of their outdoor home needs.”
LawnStarter also helps lawn care businesses grow their revenue by 30% to 80% in a few months with no upfront cost. LawnStarter handles marketing, billing, scheduling and other back-office operations so that pros can focus on delivering great service. Additionally, LawnStarter’s algorithms use geolocation data to help pros build route density, increasing their profitability.
“The investment from Edison Partners will help us grow and scale our platform and business so we can transform the outdoor home services industry to meet the modern needs of homeowners, and work towards making every outdoor home service interaction as easy as clicking a button,” Corcoran said.
