Informatica invests in AI and machine learning startup GreenBay Technologies

Informatica, the enterprise cloud data management company, today announced it’s investing in GreenBay Technologies, a data management startup focused on AI and machine learning. The amount of the funding was not disclosed. GreenBay will use the funding to develop AI innovations that strengthen the impact of Informatica’s AI-powered CLAIRE engine across its Intelligent Data Platform. Informatica is currently the sole investor in the company.

With roots from GreenBay Technologies from University of Wisconsin (UW) at Madison, GreenBay Technologies develops products that use machine learning and big data technologies to automate complex data management tasks such as entity and schema matching. GreenBay Technologies’ CloudMatcher technology, which uses machine learning to automate complex data and metadata matching tasks with high accuracy, will further enhance the Informatica Intelligent Data Platform capabilities.

The startup was co-founded by Dr. AnHai Doan, UW’s Vilas Distinguished Achievement Professor, who oversees multiple data management research projects at the university’s department of computer science. Doan and the staff of Ph.D. students will collaborate with Informatica’s R&D team to enhance Informatica’s CLAIRE engine and power industry-leading data management solutions.

Commenting on the funding, Amit Walia, president, products and marketing, Informatica, said: “GreenBay Technologies is a clear choice for investment and the right partner to advance our AI and machine learning research capabilities. Their machine learning-based data management innovations are practical, effective, and more advanced than anything we’ve seen.”

Walia added: “The CloudMatcher technology has several impactful applications across the data management spectrum, including use in master data management, data identification, cataloging, governance, and integration. We’re looking forward to what we can develop together as we integrate our teams and our collective knowledge, experience, and technological creativity.”

“Data is growing by trillions of petabytes every year and requires a new level of management capabilities to keep up with its unbridled growth,” said AnHai Doan, Vilas Distinguished Achievement Professor at the University of Wisconsin. “Informatica’s investment and industry-leading expertise will enable GreenBay Technologies to work alongside the world’s leading enterprise cloud data management company to help thousands of Informatica customers unleash the power of data and accelerate their digital transformations.”

Informatica is the only proven Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile, and realize new growth opportunities, resulting in intelligent market disruptions. Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data.