Fyllo launches the world’s first marketing technology platform for the cannabis industry with $16 million in funding
Fyllo, a Chicago-based marketing startup and the world’s first MarTech platform for the cannabis industry, today launches with $16 million initial funding to expand its technology platforms and add personnel to meet operational needs. The round was led by a list of premier institutional and venture capital investors. Fyllo’s seed round financing, the highest ever among Midwest startups, gives it a strong start as a leading provider of cannabis-compliant advertising and analytics for the fast-developing cannabis industry.
Founded this year by Aristotle Loumis, Brent Skoda, Chad Bronstein, Erik Shani, and Michael Chock, Fyllo is the world’s first MarTech platform for the cannabis industry. Its’ Fyllo’s CannaBrain marketing technology ingests and interrogates billions of data points, allowing brands to safely build and execute advertising campaigns while also enabling publishers to create and monetize compliant ad inventory.
As a first mover in the industry, Fyllo’s pioneering technology makes compliance at scale possible, helping the world realize the full potential of cannabis. Fyllo has offices in Los Angeles, Denver, New York, Toronto and Tel Aviv, with expansion planned for Las Vegas, Phoenix, and Cleveland. The company anticipates more than doubling its staff in the next several months.
“Fyllo has made a running start by assembling a team of executives that is highly adept at early-stage growth,” stated Chad Bronstein, founder and CEO of Fyllo. “We’re confident that our intellectual property, technology stack, and go-to-market strategy will result in exceptional value for cannabis brands and mainstream publishers alike.”
“We are excited to partner with Fyllo as they address a major unmet need for the cannabis industry,” commented Klarreich. “Chad has built a great team with the experience and talent to deliver superior marketing solutions to companies across the cannabis industry.”
Through its proprietary technologies, Fyllo is filling an unmet need for systems that enable cannabis brands and online publishers to meet compliance requirements on a large scale. Fyllo offers an important solution that enables online publishers and cannabis brands to meet compliance requirements on a large scale. Powered by its data and analytics engine CannaBrain™, the company supports data analytics, ad campaign management, measurement/reporting, and a range of creative management services for better brand targeting and reach across all devices and channels. Endemic and non-endemic publishers can also use the company’s services to create and monetize data and inventory that is compliant with cannabis regulations on a state-by-state and market-by-market basis.