Ecommerce startup Stylitics closes $15 million Series B funding for AI-driven outfitting and styling platform for retailers
Stylitics, an ecommerce startup and provider of cloud-based SaaS platform for retailers, has closed a $15 million Series B round of funding to grow its sales and marketing function while fueling the development of new types of shoppable, content-driven e-commerce and in-store experiences for brands, retailers, and publishers. The round, which was led by PeakSpan Capital, with participation from Trestle LP, brings its total funding to $21 million.
Founded in 2011 by Rohan Deuskar and Zach Davis, the New York City-based Stylitics is the leading AI-powered visual merchandising technology for retailers and brands, powering their outfitting, styling, and visual merchandising programs across all channels. Our cloud-based platform and technology replace the decades-old spreadsheet and Photoshop-based processes used by 99% of retailers with an automated, data-driven, and visual alternative that is 200x faster and 20% of the cost. Stylitics also partners with major retailers including Ann Taylor, Chico’s, and Macy’s to deliver dynamic look-based outfit content onto e-commerce sites and in-store experiences
Stylitics has grown over the past year with a 350% increase in revenue and the addition of more than 30 of the top 1000 retailers to its roster of iconic brands including Ann Taylor, Calvin Klein, Chico’s, Gap, Macy’s, Under Armour, and White House Black Market.
Currently, retail merchandising and digital marketing teams rely on two types of visual content: costly product photography and more elaborate studio photography – which is both expensive and difficult to scale to match consumer demand and the speed of new inventory. Stylitics offers a way to quickly and efficiently utilize these existing on-brand creative assets to generate fresh outfit-based shopping content at scale, delivering experiences that are proven to increase engagement, drive conversions, and build customer loyalty.
“More and more people are purchasing products they have never touched or experienced in the real world and retailers are challenged to create digital shopping experiences that provide excitement, context, and inspiration,” said Rohan Deuskar, founder and CEO of Stylitics. “This round of funding validates the increased demand brands have for more intelligent and high-performance visual content. At a time when the retailer with the best visuals wins, we are offering a new category of content that is on-brand, dynamic, personalized, and outperforms the others with the value it creates.”
On average, Stylitics’ outfitting and look-based programs see an increase of 1.8x in conversion rates, a 23% increase in units per transaction, and a 21% increase in average order value. Brands using outfitting and look-based recommendations from Stylitics gained more than $300 million in increased revenue.
The Stylitics platform uses both artificial intelligence and human stylists to generate high-quality, interactive, and shoppable style content to aide in product discovery while factoring in real-time dynamic elements such as location, weather, out-of-stock or underperforming SKUs. The Stylitics Experience Studio provides more than a dozen look-based shopping experiences, including Visual Outfit Recommendations, Complete the Look, Shop the Model, Outfit Shops, Mix & Match, Gift Galleries, and Beauty Sets, among others. Stylitics APIs enable the use of outfitting content across channels including e-commerce, advertising, social, direct, and in-store.
“With the rapid growth of digital commerce, retailers are scrambling to keep pace with the consumer demand for more visually exciting and compelling shopping experiences,” said Phil Dur, co-founder of PeakSpan Capital. “We support best-in-class software businesses that capture a unique market opportunity and we see Stylitics solving a very real need for brands to extract more value out of their creative assets and scale their content in a fast and affordable way.”