Tech startup Brandable completes Series B round to accelerate growth
Brandable, a technology-enabled consumer packaged goods platform startup that partners with expert influencers to help them build the next great consumer products brand, has closed an undisclosed amount of its Series B funding to accelerate growth. The round was led by Cota Capital, a premier institutional investment firm based in San Francisco, CA. It also included previous investors Lightspeed Venture Partners and Advance Venture Partners, along with new investors Pentland Ventures and Fields Texas.
Brandable is a next generation consumer packaging goods group that creates, manufactures, and sells relevant, modern consumer focused brands across toys, wellness and food. Founded in 2017 by two times Forbes 30 Under 30 Honoree Oliver Bogner, Brandable is quickly growing into a vertically integrated manufacturing group. Now a key supplier to the largest and most respected retailers in North America, Brandable is behind multiple exclusive programs across categories at Walmart and Target. Brandable is reimagining how to package and launch new consumer product brands for mass retailers using it’s unique influencer created, omni channel, demand creation techniques.
Brandable is disrupting how brands are developed and launched by utilizing a data-driven process to understand and react quickly to customer trends. This allows them to create highly relevant, purpose-driven offerings across multiple channels of distribution. All brands are supported with unique demand generation strategies that ignite and launch its offerings with built-in consumer appreciation for the products. Brandable is best known to consumers for its omni-channel brands, including Queen V (founded by Lauren Steinberg in partnership with Brandable), Ready to Thrive!, Craft City, Good Guy, Grow Girl, and newly launched VeggieCraft Farms.
“This has been a tremendous year for Brandable in terms of our success in the marketplace, building a world class organization and pursuing our mission of reimagining the CPG landscape forever. Now, with our Series B partners, we will accelerate our growth plans and continue to launch new brands that allow our consumers to live their best lives,” said Oliver Bogner, Brandable CEO and Founder.
In less than 18 months, Bogner has grown Brandable into a powerhouse with a portfolio of highly disruptive, consumable products across Wellness, Food and Hardlines categories. Brandable has successfully secured distribution in many of the country’s leading retailers, including multiple programs with the two largest retailers in America: Target and Walmart. The former television producer has harnessed his keen understanding of media and the power of influence to drive excitement and appeal for the company’s offerings.
“Brandable’s unique platform and data-driven innovation process creates modern brands tailored directly to the demand of millennial consumers,” said Bobby Yazdani, Founder and Managing Partner at Cota Capital. “By creating highly disruptive, omni-channel brands, powered by content and influencer partnerships, Brandable accelerates market adoption by an order of magnitude faster than its analog peers. I’m elated to join Brandable’s board and help elevate its technology enabled platform path forward.”