Data warehouse startup Yellowbrick Data raises $81 million in Series C funding

Yellowbrick Data, an enterprise data warehouse startup that empowers companies to make faster decisions with all of their datam, has secured $81 million in Series C funding to meet the global demand for the Yellowbrick Data Warehouse within the enterprise analytics market. The round, which brings the company’s total financing to $173 million, was led by DFJ Growth and welcomed new investors IVP and BMW i Ventures, with participation from existing investors including Next47, Third Point Ventures, Menlo Ventures, Threshold Ventures, and GV (formerly Google Ventures).

Founded in 2014 by Jim Dawson and Neil Carson, experts in database and flash memory technologies to simplify data warehousing, Yellowbrick Data solves the challenges of high availability, running complex mixed workloads, support for ad-hoc SQL, computing correct answers on any schema, massive scalability and supporting large numbers of concurrent users.

Yellowbrick successfully built a data warehouse for the analytic needs of the world’s largest enterprises. Since publicly unveiling its product in 2018, companies in every major vertical have selected the Ultimate Data Warehouse: the world’s largest insurance company, a top 5 credit card company, the world’s largest market research company, a top 5 North American telecommunications company, a top 5 global shipping company, the world’s leading risk and legal analytics company, a leader in electronic health records, and a top 10 hospitality operator. These customers have seen dramatic improvements in analytic performance while significantly reducing costs.

“At ThreatMetrix, we deliver identity intelligence through a robust, intuitive cyber security and risk management model where we depend on the underlying data warehouse,” said Matthias Baumhof, CTO at ThreatMetrix, a LexisNexis Risk Solutions company. “Following extensive testing of data warehouses and Hadoop-based solutions, we found Yellowbrick Data provided superior performance. Our user queries are completely ad hoc and the Yellowbrick workload management capabilities allowed us to guarantee interactive response times for our portal users, even under high concurrency.”

Enterprises today face challenges in how they deploy analytics both on-premises and across clouds. Yellowbrick customers can deploy on their terms — in their data center or in any public cloud — while making use of the latest technologies. Many companies have found that cloud-only solutions become a variable and unpredictable cost. To help enterprises gain control of their analytic processing, Yellowbrick provides a predictable and fixed pricing model that customers can apply to data center and cloud deployments, ensuring that they can rapidly scale their business while maintaining the utmost in fiscal discipline.

“At NCS, we help advertisers and their agencies optimize return on advertising spend. We integrate the largest CPG in-store purchase dataset with TV and audience data for digital mobile, print, and radio, to identify the most responsive consumers,” said Doug McDowell, VP of Technology at NCS. “With Yellowbrick, we found a solution that could meet our stringent requirements for interactive analytics across high volume datasets.” 1

“We invested in Yellowbrick because of the tremendous momentum the company has achieved,” said Randy Glein, partner at DFJ Growth. “Yellowbrick is providing a new generation of ultra-high performance data warehouse capabilities for large enterprises. The technology is a step function improvement on every dimension compared to legacy solutions, helping modern enterprises digest and interpret massive data workloads in a fraction of the time at a fraction of the cost.”

“We engineered a modern data warehouse to deliver breakthrough analytic capabilities,” said Neil Carson, CEO and co-founder at Yellowbrick Data. “Our product provides enterprises with the fastest SQL analytics on the market, combining speed, flexibility, and security with predictable costs. This mix is driving growth for our company, and success for our expanding set of new and existing global customers.”