Contentsquare raises $60 Million Series C round to accelerate growth in AI and Predictive Analytics and fuel global expansion
Contentsquare, a fully-automated SaaS digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites, has raised a $60 million Series C funding round to increase research and development, focused on AI and predictive analytics, and continue to expand its business across the Americas, Europe, Asia and Middle-East. The round was led by Eurazeo, with participation from previous investors.
Founded in 2012 by Jonathan Cherki, the Paris, Ile-de-France, France-based ContenSquare is a digital experience platform (DXP) that helps customers optimize their customer journeys and increase conversion rates. Its fully-automated SaaS digital experience insights platform helps drive leading global enterprises to improve engagement and revenue. ContentSquare was recently named by Gartner, a research firm, as one of the four most innovative e-commerce technologies in the world. Unlike Classic Analytics that only offers basic insights, ContentSquare provides an in-depth look at your visitors’ browsing and purchasing behaviors.
Used by digital, content, product, analytics, acquisition, IT and UX teams, Contentsquare is pioneering the digital transformation evolution for major global brands. Contentsquare is trusted by a roster of top companies in retail, luxury, travel, hospitality, automotive, finance insurance space, including the global major brands like Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan, and more.
“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” said Jonathan Cherki, Founder and CEO of Contentsquare. “With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers – a critical factor in today’s ultra-competitive digital landscape.”
By tracking customer behavior through billions of digital touch and mouse movements, Contentsquare transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. “We are very excited to participate in another round of funding for Contentsquare and are huge believers in the rapid growth of the product, collaboration throughout the management team, and their dedicated focus to their customers,” said Yann du Rusquec Managing Director of Eurazeo Growth. “With a unique role in helping enterprises truly understand their users and create the very best digital experiences, we are confident that Cherki’s transformative vision for predictive experience will bring significant growth to this large market.”
“We are delighted to reiterate our support to Contentsquare whose tremendous ambition and potential perfectly fit our growth equity strategy,” said Virginie Morgon CEO of Eurazeo. Since Contentsquare’s series B funding announcement in January of 2018, the company has continued its development by releasing two new solutions for customers, CS Live and AI Alerts, which deliver customer experience information in real-time. CS Live has provided Contentsquare’s clients with a unique way to immediately identify consumer metrics, on their website with no need for any dashboard. AI Alerts, Contentsquare’s newest monitoring system, enables businesses to detect and react to improve customer engagement without manual effort.
The company’s innovations over the past year have led to more than 100 percent growth with customers in many industries in more than 100 countries. In 2018, Contentsquare was recognized as one of Europe’s Hottest Startups by WIRED Magazine.