Knotch bags $20 million in Series B funding to accelerate its content intelligence platform and fuel international expansion
Global mobile ad spend is poised to take over TV spending in 2019 according to new report from research firm WARC. Mobile ad spend within key markets is estimated to increase to $153.2 billion in 2019. The growth is not limited to mobile ads alone. Many advertisers are now their ads online as part of their ad strategy. The recent online advertising boom its not without its challenges. It harder than ever for market to calculate the effectiveness of their digital ad campaigns. Knotch is a digital content intelligence platform that provides marketers with visibility and real-time intelligence on the effectiveness of their digital ads.
Today, Knotch announced it has raised $20 million to further accelerate its product offering, grow its presence across North America, and fuel global expansion. The round was led by global venture capital firm New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. The new investment round brings Knotch’s total funding to $34 million. The company also announced the appointment of Hilarie Koplow-McAdams, NEA Venture Partner, and Rob Norman, Former Chief Digital Officer of WPP’s GroupM to Knotch’s board of directors, effective immediately.
Knotch was founded in 2012 by Anda Gansca and Stephanie Volftsun, Knotch helps businesses and marketers understand how their campaigns are working across various distribution channels, in part by leveraging and analyzing what it calls “data signals” like behavioral data, conversion metrics, and engagement. Knotch also helps CMOs and their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment. Our end to end content intelligence platforms help marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies. Knotch is used by customers across the Fortune 500, including brands such as: JP Morgan Chase, AT&T, Ally Bank, Ford, Calvin Klein, Salesforce and more.
Knotch launched to market in 2015 with the mission of bringing marketers real-time, transparent intelligence. The Knotch platform enables brands to measure and optimize their digital content based on a set of holistic data signals, including behavioral and audience data, attitudinal feedback, engagement, and conversion metrics.
The added funding will further establish Knotch as the independent standard for digital content analytics and ROI, and enhance their data collection, storage and instrumentation capabilities. Additionally, the new capital will further accelerate Knotch’s product roadmap, and expand their reach globally across new markets.
“Brands have a desire to understand the effectiveness of their digital content across all channels, a gap that hadn’t been filled before Knotch,” said Hilarie Koplow-McAdams, Venture Partner at NEA. “Our conviction around the Knotch platform and team is driven by their impressive traction and comprehensive product offerings. We’re thrilled to partner with Knotch as they continue their growth trajectory, providing transformative marketing intelligence at scale.”
The marketing industry has witnessed foundational shifts revolving around content and transparency, from the centralization of technology stacks at brands, to the push for enhanced external auditing and third party verification. Knotch has established itself at the forefront, facilitating and encouraging major transformations in the industry for the better.
“A couple of years ago, Knotch set out to provide marketers with a solution to help them transparently understand the true impact of content across all digital touchpoints from an emotional, behavioral, demographic and, finally, business standpoint. In that last few years, we’ve developed and scaled our product suite so we can integrate with the marketer across every single point for planning, benchmarking, and measurement needs,” Anda Gansca, CEO and Founder and CEO of Knotch, said.
“There’s no greater influx of confidence for Knotch than the fact that we’re taking this step with partners as established and respected as NEA and Hilarie Koplow-McAdams. With decades of experience in investing and growing some of the most successful enterprise software companies in the world, we’re secure that their partnership and guidance will help lead Knotch to true market dominance,” Gansca added.