Blockchain startup IOU Global launches P2P eCommerce Loyalty Platform on Blockchain
The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This impressive growth is primarily being driven by consumers using their mobile devices to acquire goods and services. IOU Global is a new blockchain startup that allows merchants and consumers to interact with each other in the competitive, secure, transparent and decentralized manner using blockchain technology
Today, the startup announced the release of IOU Global (IOU), a revolutionary peer-to-peer (P2P) e-commerce loyalty platform developed on blockchain, that aims at empowering blockchain merchants and consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty.
Using IOU e-commerce exchange as the underlying platform, merchants and consumers will be able to connect directly, reviewing offers from merchants around the globe. Successful companies in the space such as Groupon have yet tapped into the possibilities of blockchain’s distributed ledger and decentralization – making IOU™ an innovative and progressive e-commerce platform and without any need of expensive intermediary marketing services. IOU™ team has taken the flexibility of the blockchain even further, allowing consumers to also trade or barter their own purchased IOU™ offers with other consumers.
“As the e-commerce market rapidly evolves on blockchain, we believe there is a true need for delivering technology that connects merchants and consumers directly through varIOU™s promotional offers of products and services – all on a secure and decentralized P2P exchange. IOU™, literally stands for “I Owe You”, it’s that just needed conduit that allows merchants to publish their IOU™s for consumers in varIOU™s categories of products and services,” said Vladimir Shevchenko, CEO.
This explosive combination of e-commerce, blockchain technology, and cryptocurrencies is a new way forward. Together they create the IOU™ Platform – a true P2P e-commerce loyalty platform aiming to empower blockchain merchants and consumers through decentralized and secure way.
IOU™ has set out to drive customer satisfaction and loyalty up through merchant’s trade-able IOU offers. It has reimagined present-day loyalty systems, providing its merchants with unseen flexibility, control, and enhanced benefits guaranteeing the highest possible level of consumer satisfaction.
Merchants also would be able to manage user-friendly interface posting their products and services for large untapped and growing market of consumers utilizing blockchain technology and cryptocurrency while able to advertise a variety of products and services on IOU™ P2P Exchange using multi-media and social networking tools. IOU™ merchant portal would include consumer data analysis, rating reviews, and many other features. In addition, merchants would be able to add extra security to consumers by attaching crypto escrow funds to their IOU™ offers to guarantee services and delivery.
The platform has been designed to ensure that merchants have customer retention, viral marketing, and market driven flexibility. IOU™ flexibility and design would allow consumers manage their own personal profile, amending their interests in order to receive relevant offers from merchants. Its handy rating function allows them to rate transactions with merchants and other consumers.
IOU is scheduled to launch its ICO in July. IOU™ Token (IOU) would be initially utilized for exchange fee transactions, merchant listing fees, VIP merchant services, affiliate program, merchant escrow services for IOU™ Guarantee offers, as well as token grants for IOU offer competitions to provide incentives for loyal consumers and merchants that show certain levels of frequent transactions.