Branded content platform startup Captiv8 launches free AI powered creator discovery
Branded content is disrupting the $90B television and video advertising market yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for an audience is time consuming and expensive. To date, brands have conducted over 25 million searches to find creators but until now, there was no platform that indexed creators and gave brands access to leverage that data, at no cost. Capitv8 is a startup addressing this problem using its AI powered creator discovery. Captiv8 is an internet platform that allows influencers to own, promote and monetize their audience.
Today the company announced the launch of its free AI powered creator discovery. It’s the first platform to offer free, full-access creator discovery for brands. Captiv8’s customers spend on average 2 hours per day within creator Discovery saving them over 60% of the time it previously took to find creators.
Founded in 2015 by Krishna Subramanian, Sunil Verma, Taz Patel, and Vishal Gurbuxani, the San Francisco, California-based Captiv8 helps brands and creators connect to impact audiences around the world. And we have the data to back it up. It’s the largest AI powered branded content platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover creators, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook.
Captiv8’s AI powered branded content platform gives brands the ability to search for the right creator by leveraging over 50+ different criteria, including personality archetypes, ethnicity, brand affinity, age, gender and HHI. Over 1 million creators across Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, Podcasts, Twitch, Musical.ly and LinkedIn are indexed on the platform, with more being added everyday. Captiv8 has built a proprietary machine learning stack on top of IBM Watson, Google Cloud Compute, and Amazon Web Services, which make it the platform of choice for tier 1 brands, ad agencies, PR agencies and talent agencies.
“The Captiv8 Discovery platform has amazing and rich data about individual creators that makes evaluating potential partners much easier and well-informed. What used to be an extremely manual process, is completely data driven with more certainty than ever before,” said Kerry Perse, Head of Social for OMD.
“Discovering creators should be scalable, effective, and free. Today we are pulling down the paywalls and allowing everyone to access our Discovery platform, as the default starting point for every piece of branded content,” said Krishna Subramanian, Co-Founder of Captiv8. “What Google did for websites, Captiv8 is doing for Creators.”
Discovery is a part of Captiv8’s full stack self-serve platform, that includes social listening, campaign management/workflow and measurement, used by brands like Dr Pepper Snapple Group, StubHub, Honda, and many more. Premium features, such as additional audience and psychographic data as well as access to the entire platform, are available for customers.