Amazon has acquired smart home security startup Ring.com for over $1 billion
E-commerce giant Amazon has reportedly agreed to acquire outdoor home security startup Ring.com for more than $1 billion, according to a tweet from Reuters. Founded in 2012, Ring is an outdoor home security company that provides homeowner’s a line of preventative outdoor security doorbells and cameras.
CNBC also reported that Amazon has previously invested in Ring through the Alexa Fund, its investment arm exclusively investing in Alexa-powered devices. “To say Amazon will not compete with you is lunacy because they compete with everybody,” Siminoff told CNBC. “They’re like nuclear power. They are very, very powerful and you can get amazing, clean energy from them but there’s also the possibility of getting human radiation if you’re not careful.”
— Reuters Tech News (@ReutersTech) February 27, 2018
Ring started back in 2013 when Jamie Siminoff went on the ABC’s “Shark Tank” to pitch his company Doorbot. He pitched his idea, a WiFi-enabled doorbell that allows you to see video of and talk to people as they arrive at your front door. However, the “Sharks” were not impressed with his product. All but Kevin O’Leary (Mr. Wonderful) passed. Mr. Wonderful however made an offer that Siminoff considered an unacceptable offer. What a difference 5 years make. The company later changed its name to Ring.com. Ring went to raise over $209.2 million in total funding, according to crunchbase.
Below is a video of Jamie Siminoff when he pitched his idea to on “Shark Tank” in 2013