The Israeli-based user-generated content marketing startup, Yotpo, has raised $51 million in Series D funding. This brings the total funding raised to date to $101 million. The seventh round was led by Claltech and drew participation from existing investors Blumberg Capital, Rhodium, 2B Angels, Bessemer Venture Partners, Marker, and Vintage Partners. Vertex Ventures, a new investor, also participated in this round. Yopto plans to use the latest funding to build out its enterprise app, open a second U.S. office in Salt Lake City, Utah and also hire more by people. The funding will also enable Yotpo to continue to grow its all-in-one platform that helps over 200,000 brands get better results.
“We weren’t looking to raise money at this particular time. Our original plan was not to raise money until the beginning of 2018 but we received three proposals from bodies that hadn’t yet invested in the company. At that point we turned to our existing investors and they all said that they would be happy to invest more,” the company CEO, Tomer Tagrin, told Israeli business media publication Globe
Yotpo is a reviews and user-generated content (UGC) marketing platform for online businesses. They help companies collect tons of UGC, like reviews, community Q&A, photos, and more – and then make it easy for them to amplify that content all over the web, from product pages to Google to Instagram. The startup was founded in 2011 by Omri Cohen and Tomer Tagrin.