Gif Games Teams Up With Talao to Build The Future of Identity in Metaverses

Gamers of the NFT-based game Tezotopia, created by Gif Games, will connect with brands while keeping full control of their identities in the metaverse.

Everyone is talking about metaverse since Facebook announced its name change to Meta back in October. Just like today’s internet, the metaverse of the future will not be owned or controlled by a single organization. This raises many security and privacy challenges. How do we protect people’s identity and privacy in the metaverse?

Enter Gif Games and Talao. The two startups are teaming up to build the future of identity in metaverses. Today, Gif Games, the creator of the NFT-based game Tezotopia, and Talao, a platform that provides identity solutions for Web3, have announced a new partnership to enhance the experience of gamers and their interaction with brands.

Built on the Tezos network, Tezotopia is a Web3 real-time strategy gaming platform which allows players to compete in a futuristic metaverse. With the integration of Talao’s Passport3 and Grow3 technologies, Tezotopia will provide a new player experience, which will provide brands with unique features by which to interact with players.

Founded a few years ago, Gif.Games is the creator of Tezotopia, an open-world NFT game, and marketplace for virtual assets based on Tezos. Players can buy, sell, and trade digital territories (known as Tezotops) & build numerous virtual assets using the in-game cryptocurrency, Unobtainium (UNO).

Talao on the other hand helps brands leverage the new Web3 and open Metaverse economies to fuel their growth. Based on Self-Sovereign Identity technologies, Talao provides users with Passport3, a privacy-by-design Identity mobile app to manage their identity in decentralized games and open metaverses

With Talao’s Passport3 technology, Tezotopia’s players will be able to share their avatars’ identities or their data, while completely respecting player privacy. Players will be able to prove they are students, VIPs, existing customers, and over 18 without revealing their data. In the Tezotopia metaverse, players will decide when, with whom, and under what conditions they will share digital identity elements to brands or other players. They can benefit from vouchers or advantages provided by brands where they are customers, without revealing their identities. They can also capitalize on their experience in the game to possibly obtain benefits in other web3 applications.

“Tezotopia is an entirely new game built for Web3. The future of gaming is on the blockchain, and we are at the forefront of it. To maximize the experience of users, we have built a versatile digital identity for players, fully actionable for brands, but without sacrificing player privacy. This is our ambition with Talao’s team,” said Joab Garza, founder of Tezotopia.

With Talao’s Grow3 technology, brands will recruit gamers, and be able to develop specific acquisition or loyalty programs, while the brand can ensure full respect for gamers’ privacy. Brands will also generate traffic in the physical world from marketing campaigns originated within the metaverse, without exploiting personal data.
“Web3 applications give users control over their data. but don’t allow platforms to have access to information about their customers. In this context, brands will not be able to leverage their traditional acquisition or retention tools like ads, coupons, or loyalty cards. Our technologies, deployed in Tezotopia Metaverse, will enable them to take full advantage of these tools,” said Thierry Thevenet , COO of Talao.

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today.