Pear Commerce secures $10M in funding to deliver omnichannel shopping experience across platforms and devices

For years, online retailers have frequently overlooked the consumer experience. The fragmented customer journey has resulted in an inconsistent customer experience leading to frustration and inefficiency. However, modern consumers now expect a seamless shopping experience across all channels including platforms and devices.

Enter Pear Commerce, an e-commerce startup that connects consumer packaged goods (CPGs) companies to retailers, delivering a seamless shopping experience through its innovative e-commerce enablement platform. Pear’s platform also equips brands with tools to boost awareness, gain insights into shopper behavior, and build custom audiences, while also helping retailers connect with consumers through shoppable media.

Today, Pear Commerce announced it has closed$10 million in a Series A funding round led by Stage 2 Capital, with participation from Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25, and Daren Cotter.

The funds will go towards product development, market expansion, and team growth, including three key hires: Vice President of Sales, Vice President of Engineering, and Head of Customer Success. Pear Commerce will also use the fresh capital infusion to accelerate its mission to make everything shoppable, unlocking the direct-to-consumer marketing playbook for CPG brands.

The funding follows an impressive 5x year-over-year growth. The startup has been instrumental in powering shoppable experiences for five of the top 20 consumer packaged goods (CPG) companies.

Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce connects CPG brands to retailers, transforming shoppable tools into actionable insights that drive performance marketing. Its comprehensive suite of products includes Pear Connect, Store Locators, Shoppable Product Detail Pages (PDPs), Landing Pages, and Direct-to-Cart Links.

Pear Commerce’s platform creates frictionless paths to purchase by connecting CPG brands with over 3,000 retailers and 165,000 store locations, updating inventory daily. This seamless integration provides brands with valuable insights into consumer behavior and allows for the optimization of marketing strategies.

By owning the digital paths to purchase, Pear Commerce enables brands to understand key performance drivers and optimize marketing budgets around critical events like clicks, retailer selections, and purchase confirmations. Additionally, Pear integrates with all major ad platforms, allowing brands to build custom audiences and improve return on ad spend.

This funding round also comes on the heels of Pear Commerce’s latest product launch, Pear Connect, which integrates where-to-buy technology directly into digital ads, and seamlessly connects shoppers from CPG brands’ digital advertisements to retailer websites with a single click.

The Pear Connect product directs shoppers from ads to retailers in a single click, enhancing social and display ad creative with dynamically served, in-stock product and retailer combinations. Pear’s daily inventory scanning technology, coupled with ad platforms’ algorithms, ensures that the most relevant product and retailer options are shown to consumers.

Pear Connect

“Our vision is to empower CPG brands with the same transparency and efficiency that direct-to-consumer brands enjoy,” said Eric Martell, Co-founder of Pear Commerce. “This funding will help us grow our team and enhance our technology to provide exceptional support and insights for our clients, ensuring that every marketing dollar is optimized for maximum impact.”

“Pear’s technology is fundamentally changing the way CPG brands engage with consumers, making it easier for them to meet their customers wherever they prefer to shop,” added Alex Wyler, Co-founder of Pear Commerce. “With this investment, we’re excited to expand our product development and provide more brands with the comprehensive data and insights needed to drive meaningful growth.”

“Pear Commerce is transforming how brands connect with consumers in the retail e-commerce space,” said Liz Christo, Partner at Stage 2 Capital. “Their cutting-edge technology and commitment to innovation are setting new benchmarks for the industry. We are excited to support Pear’s journey as they expand and redefine how the market thinks about shoppable media.”