Irish tech startup Overcast HQ raises $1.2M in funding to tackle video content overload for brands and broadcasters

Terabytes of footage are churned out daily, creating a management nightmare and causing broadcasters and brands to drown in a sea of video content. Now, one startup is throwing them a life preserver powered by artificial intelligence (AI) to address video content overload.

Enter Overcast HQ, a Dublin-based video storage tech startup on a mission to make the video ecosystem easier to manage by replacing multiple tools with one simple management system. Overcast is a cloud-based video asset management platform designed for business teams to make video management as effortless as handling a Word document, consolidating multiple tools into a single, user-friendly platform.

Today, Overcast announced it has secured $1.2 million in bridge funding, a vote of confidence from a group of heavyweight angel investors. This group includes Paddy Flynn, Google’s VP of Maps, Professor Anil Kokaram of Trinity College Dublin, and David Shackleton, a former YouTube executive. Overcast will use the fresh capital injection to fuel its team growth and continued product development as the company expands its global reach.

Founded in 2015 by CEO Philippe Brodeur, Overcast leverages AI to transform video review, approval, and collaboration for businesses. Their client list boasts names like Diageo, Royal Opera House, Vodafone, and Yeti. The company recently unveiled groundbreaking generative AI features, enabling automated metadata tagging, intuitive search through conversational language, and faster time-to-market for content.

“We’re incredibly thankful for the investor trust,” said Brodeur. “There’s a growing demand from leading brands and broadcasters for cutting-edge video asset management solutions. We empower them to unlock the potential of their existing content libraries and deliver tailored content at unprecedented speed.”

Overcast HQ showcased its new AI capabilities at the recent NAB Show in Las Vegas. With a Series A funding round on the horizon this summer, the company is poised for significant growth. Brodeur emphasizes the pain point his company addresses: “Brands crave personalized video experiences for diverse audiences, but searching through vast content repositories is often easier to bypass than to find the perfect clip. We want to liberate them, enabling swift, scalable delivery of customized content.”