Squadhelp rebrands to Atom just a year after raising $10 million in funding

In a strategic move poised to reshape the digital landscape, Squadhelp has just announced its transformation into Atom.com. The rebrand arrives hot on the heels of the company’s $10 million funding round led by digital asset brokerage powerhouse Hilco Digital, propelling its innovative naming and domain sales platform to new heights.

So, why the rebranding now? Darpan Munjal, the visionary force behind Atom.com, sheds light on the decision: “Our journey has unveiled myriad reasons for this evolution. With a deep understanding garnered from assisting countless clients, we’ve deciphered the intricate art of rebranding and renaming. For us, embracing Atom represents a pivotal step towards unlocking our full potential.”

Delving deeper into the rationale behind the name change, Munjal explains, “While Squadhelp aptly served our initial focus on crowd-sourcing business monikers through a vast creative community, our trajectory has expanded exponentially. Atom symbolizes not just a name, but a transformative concept. By anchoring ourselves to an elite ultra-premium domain, we’re not only backing our vision but embodying the very counsel we impart to our clientele. Atom.com epitomizes our new identity and aspirations.”

Before embracing Atom.com, Munjal reveals that the company meticulously sifted through hundreds of potential names, navigating the delicate balance between honoring its past and embracing its future. Employing a rigorous methodology, including a rigorous Audience Test, led them to the resounding choice of Atom.com.

“In essence, atoms constitute the fundamental fabric of the universe, embodying boundless potential and innovation,” Munjal added. “They serve as the quintessential building blocks of creation, a metaphor perfectly encapsulating Atom.com’s mission to furnish the essential components for every budding startup’s journey.”

Elaborating on Atom’s future trajectory, Munjal paints a vivid picture of a dynamic startup ecosystem meticulously crafted to cater to founders’ needs, offering comprehensive solutions to launch and nurture burgeoning brands, commencing with the acquisition of the perfect domain.

Atom’s Vision for Startups and Ventures

As Atom emerges from the cocoon of its former identity as Squadhelp, founder Darpan Munjal assures stakeholders that the evolution marks not a departure, but a dynamic expansion of the platform’s offerings. With a steadfast commitment to enhancing the user experience, Atom’s metamorphosis promises to usher in a new era of innovation and empowerment for startups and ventures.

At the heart of Atom’s evolution lies a dedication to augmenting its existing suite of services. Far from discarding Squadhelp’s legacy, Atom seeks to fortify its domain marketplaces while introducing a slew of new features tailored to the unique needs of burgeoning businesses. From streamlining the process of selecting the perfect name and domain to providing comprehensive branding solutions, Atom’s revamped platform aims to serve as the ultimate launchpad for entrepreneurial endeavors.

Beneath the Atom umbrella, a cornucopia of tools and services awaits, each meticulously crafted to catalyze the success of startups. Among the highlights of Atom’s ambitious roadmap are expanded creative services, robust IP and trademark protection measures, intuitive domain management solutions, invaluable customer insights, and cutting-edge branding tools. With these enhancements, Atom pledges to empower founders with the resources they need to thrive in an ever-evolving market landscape.

Founded in 2011 by Darpan Munjal, Atom, formerly Squadhelp, boasts a global community exceeding 100,000 creatives, offering an extensive array of naming and branding services. Leveraging the rising tide of generative AI tools like ChatGPT, Squadhelp unveiled a cutting-edge name-generation tool fueled by GPT-3, revolutionizing brand conception. Additionally, the company boasts a vast inventory of over 150,000 premium domain names within its marketplace.

Eclipsing its bootstrap origins, Squadhelp’s meteoric rise culminated in a landmark $10 million funding infusion in March 2023, marking a pivotal juncture in its trajectory as it embarks on an ambitious quest to redefine the digital landscape.