Fintech startup Lettuce launches accounting solution for solopreneurs, secures $6 million in funding

The landscape of independent work has seen a remarkable surge since 2020, with a staggering 91% increase in full-time independent workers and a 53% rise in solopreneurs earning over $100,000 annually, as reported by MBO.

Despite their significant contribution to the economy, solopreneurs often find themselves underserved, grappling with the complexities of tax management and financial structuring. That’s why one tech startup has made its mission to bridge this gap and empower solopreneurs with the tools they need to navigate the complex tax system.

Enter Lettuce Financial, a fintech startup that’s redefining the future of tax and accounting services for independent workers and solopreneurs.

Today, Lettuce announced the launch of a new solution designed to democratize accounting and tax services for solopreneurs just in time for tax season. In conjunction with the launch, the company also announced it has secured $6 million in funding led by Zeev Ventures, with participation from industry angel veterans. Lettuce will use the fresh cash infusion to fuel its growth, product development, and AI research, along with the launch of the Solopreneur Accelerator program.

Ran Harpaz, the visionary founder and CEO of Lettuce Financial, expressed the company’s mission succinctly: “More people are choosing to work for themselves, yet they lack the time, tools, and information to make strategic decisions about the best tax and accounting options for their businesses. Our goal at Lettuce is to fully support solopreneurs with foundational financial guidance and to alleviate tax-related and accounting concerns so they can focus on growing their businesses and doing the work they love.”

Lettuce Financial’s platform, meticulously crafted by solopreneurs for solopreneurs, empowers these individuals to navigate the intricate tax system with ease while implementing customized accounting strategies tailored to their specific business requirements. Leveraging the power of AI and automation, Lettuce offers proactive tax-saving suggestions and unlocks access to profitability typically reserved for large corporations, including advanced corporate deductions, retirement savings, and tax-efficient business structures.

Moreover, Lettuce addresses the inertia, uncertainty, and time wastage often associated with tax management, ensuring solopreneurs avoid overpaying taxes and mitigate the risk of errors, audits, and compliance issues. From LLC and S-Corp setup to managing IRS requirements and preparing annual tax forms, Lettuce handles all aspects of a solopreneur’s taxes and accounting seamlessly, eliminating the need for expensive accountants and labor-intensive manual tasks.

Raphael Ouzan, founder of A.Team, emphasized the platform’s relevance to independent builders: “We’re always looking for new ways to help A.Teamers simplify their lives as independent builders so they can focus on what they love to do – build. Lettuce’s platform was developed with builders from the A.Team network, and uniquely addresses the pain points of consultants and freelancers. We’re excited for Lettuce to help A.Teamers save time and be more profitable.”

The launch of Lettuce Financial’s Solopreneur Accelerator program further solidifies its commitment to driving solopreneur success. This program offers 1,000 solopreneurs a complimentary personalized business assessment to optimize profitability in 2024, along with a free 2023 tax return to streamline tax filing processes.

Oren Zeev, Founding Partner of Zeev Ventures, commended Lettuce Financial’s exceptional team and its potential to revolutionize the solopreneur landscape: “Ran and his team are an exceptional group of professionals who understand first-hand both the opportunities and challenges that solopreneurs face, and they have a proven track record of building businesses to scale. I look forward to partnering with the Lettuce team as they continue to grow the company and leverage AI in their products to serve millions of solopreneurs around the globe.”