Binance introduces new features for web3-centric social platform Binance Feed

Binance, the world’s largest crypto exchange, has endured wild weeks in wake of the collapse of FTX. While the company was doing its best to fend off the onslaught of media reports about its digital asset holdings, Binance was still able to launch new features to Binance Feed. 

With people jumping ship from Twitter, the Binance Feed has become a new town square for crypto users to access and discover the latest Web3 and crypto news and for creators to further engage with their community. Since its launch in October, Binance Feed has amassed about one million daily active users. Registering 50% month-over-month growth.

Launched today, December 22, the new version of Binance Feed comes with some key updates including a redesigned profile page, poll and emoji animations, comment features, and more. The latest update also incorporates new utility, empowering users and creators to customize their profiles, interact on posts and articles, and engage in conversations covering over 400 crypto and Web3-focused topics.

The new version of Binance Feed includes features to enhance the Binance Feed experience on the Web interface, allowing users to seamlessly discover and create content on different devices. The latest version also includes redesigned profile page section, granting users and content creators full customizability over their profiles, including ‘Poll’ and ‘emoji animations’ as a dynamic and interactive tool for community engagements.

The new version also has a “Comment” feature to foster engagement between content creators and users and empower more users to participate in the exchange of thoughts, opinions, and ideas.

Since its launch in October this year, Binance Feed has amassed about one million daily active users, registering a growth of almost 50% month-over-month. The number of creators has also skyrocketed, with more than thousands of 1,200 creators now actively sharing content on the platform. Well-known crypto publisher Cointelegraph has already amassed more than 33,900 followers. Other creators like COINCU and CoinGape Media have also built large followings, with around 35,000 followers each, adding to the Feed’s adoption momentum.

Binance Feed serves as a community-first platform for Web3 content creators, influencers, and thought leaders to share their expertise, insights, and opinions with users, not to mention news and updates. The Binance Feed hosts trending topics surrounding the crypto economy, covering more than 400 distinct topics, and learns from user behavior. As a user interacts with the feed, clicks, and engages with different content, the Feed will start recommending the user content based on their engagements.

According to Binance Feed contributor Anndy Lian, “Binance feed gives me news on the move and at times faster than Twitter. That’s the reason why I am using it. Compared to other platforms, Binance has a more active base of users, and the feeds are more timely.”

Commenting on the updates, EljaBoom, blockchain portfolio advisor, founder and CEO of Ajoobz, notes, “I have been posting regularly on the feed. It’s easy to create content and push it onto the Feed, given there’s no learning curve. Now, the ability to leave comments and interact with others adds another valuable layer to the activity. Users can leave feedback and suggestions, helping creators like me deliver better content. It’s a win-win for all, especially for the Web3 ecosystem.”

Founded in 2017 by Changpeng Zhao and Yi He, the Cayman Islands-based Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. It provides a platform for trading various cryptocurrencies. Binance also provides access to exchange digital currency pairs on the market while maintaining security, and liquidity, enabling a safe and efficient deal with anyone, anytime and anywhere.

Binance is trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

About Binance Feed

Binance Feed is a single touchpoint for the latest trends in Web3, displaying a range of content from crypto experts, enthusiasts, and media sources as it goes live. It is available on the App Pro Mode since October and also on the desktop version since November this year. Besides supporting news, it facilitates communication between content creators and followers. Whether interested in trading or learning about NFTs, Binance Feed automatically recommends content based on clicks and engagement.