Humantic AI raises $1.5M in funding to help salespeople better understand their prospective customers

A slew of tech executives and high-profile investors including Google’s Bradley Horowitz, Flipkart co-founder Binny Bansal, and DoorDash’s Gokul Rajaram, have backed the first round of funding in Humantic AI, a Silicon Valley artificial intelligence-based startup that aims to help salespeople better understand their prospective customers.

The Palo Alto-based startup Humantic AI announced today it has raised $1.5 million to provide personality AI to revenue and sales teams. Other backers in this round include Gokul Rajaram, Board Member of Coinbase and Pinterest; John Donovan, Former CEO of AT&T Communications; Amit Singh, Board Member of Asana.

In conjunction with the funding, Humantic AI also announced that investor Sharath Keshava Narayana, Co-Founder of Observe AI (YC W18), has joined its Board of Directors.

Founded in 2021 by Amarpreet Kalkat, Humantic AI provides prospect intelligence to revenue teams, helping salespeople engage more customers, build trustworthy relationships, and close more deals. The company said that is already being used by over 100 organizations including Rackspace, Paypal, McKinsey, Wellington, and hyper-growth startups Supportlogic and Appian.

Humantic AI’s predictive personality insights help salespeople to know their customers before they even meet them, the startup said on its website. Humantic AI also claims that its proprietary personality AI engine assembles detailed personality profiles that provide predictive personality insights to sales teams helping them better understand their customer before meeting them and thereby be more effective at every step of their buying journey.

“We are building Humantic AI to help salespeople understand their prospects and speak in a language that truly connects with their potential customers,” said Founder and CEO Amarpreet Kalkat. “To that end, we’re thrilled to announce that top angel investors in our space believe in our long-term vision of building a much-needed layer of ‘people intelligence’ to humanize the internet.”

First-round investors include Gokul Rajaram, Board Member of Coinbase and Pinterest; John Donovan, Former CEO of AT&T Communications; Amit Singh, Board Member of Asana; Bradley Horowitz, Vice President of Product at Google; and Binny Bansal, Co-Founder of Flipkart. In addition, investor Sharath Keshava Narayana, Co-Founder of Observe AI (YC W18), has joined Humantic AI’s Board of Directors.

“Any sales leader will tell you one immutable fact: it’s people, not companies, who make sales decisions,” Kalkat added. “Yet, when you ask sales teams what they know about people on their prospect lists, most have nothing more than an email ID and a LinkedIn profile. That is why we are building Humantic AI, to give salespeople a competitive advantage in understanding their prospects.”