Crypto.com lands exclusive sponsorship deal with FIFA World Cup

Last year, Crypto.com inked a $700 million sponsorship deal with the Lakers, making it the second crypto exchange startup to sponsor a title for one of the most iconic arenas in US sports in the NBA after FTX. Just four months after the deal with The Lakers, Crypto.com announced its largest sponsorship to date.

Today, Crypto.com announced it has signed a sponsorship with FIFA’s World Cup Tournament 2022. The soccer’s world governing body also confirms the sponsorship in a statement on Tuesday. The cost and length of the sponsorship has not been revealed but come after a string of high-profile advertising deals by the cryptocurrency exchange.

As part of the deal, Singapore-based Crypto.com will be the exclusive cryptocurrency trading platform for the 2022 Qatar World Cup, which runs from November 21 to December 18.

In November 2021, Crypto.com bought the naming rights to the home of the Los Angeles Lakers and the Los Angeles Clippers, formerly known as the Staples Center, now known as the Crypto.com Arena.

In a press release posted on FIFA’s website, Crypto.com says that it is the world’s fastest-growing cryptocurrency platform and boasts over 10 million customers.

“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” Kay Madati, FIFA’s chief commercial officer said in the press release.

As a result of the sponsorship, the Crypto.com brand will be visible inside and outside of the arena. Crypto.com will also be running contests for users to win tickets to matches during the tournament as well as selling branded merchandise.

Sports sponsorships have been a major part of crypto’s history. The first major instance was in 2014 when Dogecoin users pooled $55,000 to sponsor NASCAR driver Josh Wise for the GEICO 400 at Alabama’s Talladega Superspeedway.

Founded in 2016, Singapore-based Crypto.com is a pioneer of payments and cryptocurrency with a mission to accelerate the world’s transition to cryptocurrency. The startup is working towards this goal with its portfolio of consumer products, including the Crypto.com Wallet & Card App, the MCO Visa Card, Crypto Invest, Crypto.com Chain, as well as Crypto Credit.

To date, Crypto.com now serves over 5 million customers today, providing them with a powerful alternative to traditional financial services through the Crypto.com App, the Crypto.com Card, and the Crypto.com Exchange. The Crypto.com Wallet allows users to buy, sell, and pay with cryptocurrencies, such as Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Ripple (XRP), Binance Coin (BNB), and Crypto.com’s MCO and CRO Tokens.