Scratchpad lands $33 million Series B funding to continue to build sales workspace

Imagine you have to deal with multiple tools to get the best out of Salesforce. That’s what the sales teams of most organizations have to contend with. Now one startup is building out tools that make it easy for salespeople to enter data into Salesforce.

Enter Scratchpad, the only solution that truly consolidates tools sales teams use within a single, unified revenue team workspace instantly connected to Salesforce.

As a sign of investors’ confidence in the company’s extended approach, Scratchpad announced today it has raised a $33 million Series B funding round, bringing its total funding to $49 million. The round was led by existing investor David Sacks’s Craft Ventures, with continued participation from Accel.

Founded in 2019 by Pouyan Salehi and Cyrus Karbassiyoon, the San Francisco-based Scratchpad is an all-in-one sales efficiency toolkit that allows users to consolidate and streamline the different aspects of sales. Scratchpad is a workspace built for sales to update Salesforce and take sales notes and daily todos. In recent years, Scratchpad’s Revenue Team Workspace has grown quickly to become the gold standard for software that makes salespeople happy and helps revenue teams produce more.

Just last year, Scratchpad has attracted tens of thousands of users (salespeople) and thousands of companies including Algolia, Allstate, Chilipiper, Ironclad, Pitchbook, Quora, Sendoso, Segment, Talkdesk, Twilio, Udemy, Upwork, Vanta, Vidyard, and more. These organizations have adopted Scratchpad for managing their sales pipeline, taking and sharing notes, working their to-dos, forecasting with their managers, making handoffs between teams easier, and collaborating with their revenue teams more effectively.

“When you’re on the board and see a company keeps beating its forecasts, you have to be a little dense not to ask if you can invest more,” said David Sacks, co-founder, and general partner at Craft Ventures.

“We didn’t need to think twice: Craft has been an incredible partner since leading our Series A round a year ago and we welcomed the opportunity to go bigger together. We’ve developed real trust and alignment such that the process for this round transpired essentially over three text messages. We’re excited to deepen our partnership as we continue to build the first revenue team workspace and cement our leadership in this rapidly growing category,” says Pouyan Salehi, CEO, and co-founder of Scratchpad.

Sales reps are overloaded with technology and tools like CRM software, call recording, email sequencing, note-taking, and much more. Yet, most reps still use general-purpose spreadsheets, docs, note apps, and task managers to do their jobs only to then suffer from hours of manual data entry to update their CRM for their managers. Revenue teams are literally paying their reps to complete administrative work instead of revenue-generating work. Worse yet, the data quality in most CRMs remains poor and sales process adherence is mostly a dream.

Scratchpad is the only solution that truly consolidates tools sales teams use within a single, unified revenue team workspace instantly connected to Salesforce, including spreadsheets, task managers, chat, deal collaboration, sales notes, and pipeline management.

“Scratchpad’s product has fueled their rise as one of the fastest-growing bottom-up sales tech startups. Their strong adoption, user engagement, and customer retention reflect the value they’re providing to businesses,” added Sacks.

In a statement, Joe Morrissey, Former CRO of Segment, said: “With Scratchpad we were able to drive the desired behaviors and get key insights with CoM + MEDDPICC + Forecast inputs to help drive predictability, and our team didn’t need to take on a change management effort because salespeople already loved using the product. One of the examples beyond just better context on deals and adherence to our methodology, Scratchpad was launched to help with our AE and SDR teams jointly collaborating on outbound and territory management.”

Zach Bates, Senior Customer Success Manager at Mixpanel said: “I’ve been using Scratchpad since making my latest move to Mixpanel, and it’s my favorite piece of our CSM/RM/AE tech stack. Like the rest of the world, I’ve used Salesforce for years and always felt like it was a bit cumbersome to interact with and a requirement from management, not a tool for client-facing users. Scratchpad totally filed down those rough edges into a core experience I’m loving.”