Texas-based SaaS tech startup OneDay gets $19M funding to empower businesses to become storytellers through video

We are all passionate about preserving legacies, building human connections, and telling amazing stories-and that drives everything that we do. Enter OneDay, a Dallas, Texas-based video platform that is changing the way businesses and individuals use videos to tell stories.

In a recent study, 86% of businesses use video as a marketing tool. OneDay’s video storytelling platform addresses this large market for video content across multiple industries. The startup empowers businesses to drive revenue growth and customer engagement using video storytelling technology.

Today, OneDay announced it has closed its $19 million Series B funding round to accelerate growth with key hires, market expansion, and continued investment in building best-in-class technology to empower businesses to leverage video to drive growth and engagement.

The round, which brings the company’s total funding raised to date to $25 million, was led by Volition Capital, a Boston-based growth equity firm that invests in high-growth, founder-owned companies across the software, Internet, and consumer sectors. Silverton Partners also participated in this round.

Founded in 2012 by Clint Lee and John Boaz, OneDay’s mission is to empower engagement through their innovative video storytelling platforms that capture and record high-quality video in seconds. In 2017, the startup launched its flagship product OneDay for Senior Living that enables senior living communities to digitally record and preserve senior living residents’ life stories and increase occupancy.

Today, OneDay partners with nearly 5,000 senior living communities across the U.S., U.K, and Canada. It has also expanded to the multifamily industry with Convey by OneDay, applying their success with video storytelling from OneDay for Senior Living. The company also serves the funeral industry with Reflect by OneDay.

“There is a significant growth opportunity for video platforms that increase real estate occupancy rates and improve resident experiences,” said Sean Cantwell, Managing Partner at Volition Capital. “OneDay’s self-serve video platform, market validation in senior living, and ambitious executive team have enabled it to build a strong brand and dominant market share across key categories. We see OneDay strengthening its leadership position with a continued trend towards the use of personalized video content for tenant sales and engagement.”

By addressing a growing market need for an easy video storytelling platform, OneDay has built a fast-growing SaaS video technology company and expanded its platform into the multi-family and funeral industries.

“We know there’s a massive business opportunity for video storytelling across the markets we currently serve. In addition to marketing and sales, our products are being used to foster resident engagement, fuel employee hiring, and retention, and strengthen human connection using video,” said Clint Lee, Co-founder and CEO of OneDay. “Working closely in the senior living industry for over four years, we’ve seen the power of video storytelling and its impact on businesses and the lives they serve. With this new partnership with Volition Capital, we will continue to build and scale our innovative technology so more businesses and individuals can leverage video to drive results in their business.”