Former Nutanix execs launch new startup DevRev with $50M in funding to bring developers and customers together

DevRev is a business software startup that brings developers (dev) and customers (rev) together in the era of product-led growth. DevRev is building the world’s first DevCRM platform–an API-first dev-centric CRM that leverages data, design, and machine intelligence to empower devs to build, support, and grow their revs.

Today, DevRev announced it has emerged from stealth with $50 million in seed funding to work with early adopters in making the product generally available in 2022. Backed by a leadership team headed by Dheeraj Pandey, Nutanix co-founder and former CEO and current board member at Adobe, DevRev aims to make life meaningfully simpler for developers so they no longer have to work across silos of systems.

A true post-pandemic company, DevRev is remote-friendly and maintains purely digital operations, using social platforms to recruit talent, generate ideas, and build a community around its product. With automation, search, and a unique product-led candidate experience, the company has built a stellar team of DevRevelers in less than six months. DevRev is now building its team in Austin, Bangalore, Ljubljana (Slovenia), and the San Francisco Bay area.

“Today, every company is a software company, yet we isolate developers (dev) from customers and revenue (rev),” said DevRev CEO Pandey. “By removing the bureaucracy between makers and consumers — with APIs, design, and an opinionated engagement model — we will empower devs to create customer-conscious products and businesses. That’s our mission: bring dev and rev together!”

DevRev aims to make life meaningfully simpler for developers so they no longer have to work across silos of systems. Driven by design-first, API-first, and machine intelligence culture, DevRev will enable developers and customers to communicate and collaborate with each other socially and in real-time.

“Being product builders ourselves, Dheeraj and I have both felt the pain in leaving developers in the back-office,” said DevRev Co-founder Agarwal. “With a headless dev-centric CRM vision, we are looking to bring developers to the forefront of decision-making and real-time customer collaboration.”

Using the platform DevRev is creating, the developer will be able to connect their code to production issues and customer interactions in a singular unified experience. The company’s offering will help developers create modern product-led growth (PLG) companies that are cloud-centric and service-oriented.

“As People-first investors who partner with entrepreneurs at the inception stage, we are honored to support Dheeraj, Manoj and the team at DevRev with seed funding,” noted Mayfield Fund Managing Director Navin Chaddha. “We believe their focus on elevating developers to business leaders by removing the barriers to revenue leverages the Rise of the Individual movement, and will help them grow into an iconic company. We look forward to watching them build an innovative new category and a long-lasting developer community.”

“Often the code, which developers end up writing or modifying, has little to no input on how customers use their product and its features,” said Khosla Ventures Founder and Partner Vinod Khosla. “DevRev’s bold, yet simple vision to bring developers closer to customers is one of those groundbreaking ideas we feel will impact every single company in the future.”