LoginID secures $6 million in seed funding to accelerate the adoption of a passwordless world

LoginID is a San Mateo/Toronto based-based startup that protects user identity by providing users secure control over personal information through a compliant decentralized network. The startup provides APIs and SDKs for enterprises to integrate FIDO-certified biometric authentication in as little as 15 minutes.

FIDO (Fast ID Online) is a set of technology-agnostic security specifications for strong authentication. Unlike password databases, FIDO stores personally-identifying information (PII), such as biometric authentication data, locally on the user’s device to protect it.

Today, LoginID announced it has closed a $6M round of seed funding to accelerate the adoption of a passwordless world. Strategic investors in LoginID Include veteran payment and fintech entrepreneurs around the world. LoginID’s unique approach adds secure, FIDO-certified biometrics to any website, application or e-commerce, or banking brand. In addition to the investment round, LoginID also announced the addition of Damien Balsan to its Advisory Board

The funding comes on the heels of LoginID becoming FIDO UAF 1.1 server certified, in addition to iOS and Android certified. With LoginID, companies can integrate and scale strong authentication at low costs, while ensuring compliance with PSD2 and GDPR regulations.

LoginID provides a wide range of APIs and SDKs which give enterprises the ability to integrate FIDO-certified authentication in as little as 15 minutes. This level of authentication is usually complicated, time-consuming to integrate, and costly. Now brands can add a whole new layer of security and reduce fraud using biometrics.

“With the fastest implementation time in the market, LoginID’s commitment to accelerate the adoption of passwordless authentication helps brands earn more revenue and delight customers with secure biometrics,” said Simon Law, CEO, and co-founder. “With our investment partners, we share a vision for applications, websites, and e-commerce to scale biometric use as effortlessly as it is also secure and compliant.”

Fabrice Grinda noted: “FJ Labs invests in powerful, big ideas that scale. I was struck by the simplicity of LoginIDs integration capability, for what can typically be a complex, laborious process. The market potential for deploying a fully certified FIDO API in the financial industry and its potential to disrupt current non-compliant authentication is significant.”