Happy weekend! 2020 was a difficult year for all of us. With people spending more time working from home, reading great books could offer a lot of help in these trying times. We could learn from history and how people before us dealt with pandemics. On a positive note, we could also expand our horizons by looking at life from different perspectives to better cope with the challenges that come with COVID-19.
This week, we would like to introduce you to a new book written by French author Caroline Franczia, a seasoned sales expert and founder of Uppercut-First. After starting her career with large tech companies (Oracle, BMC Software), she spent 4 years in Silicon Valley, soaking on Startup culture and American methodologies. She’s also a regular columnist for Maddyness.
In her new book “Popcorn for the New CEO,” Franzcia presents a source of inspiration for every entrepreneur, professional, business school student, and those who dream of the world of startups. The book breaks the ground rules of the business books by enhancing business insights with popular movie quotes.
This book sparks the daily routine of entrepreneurs, salespeople, business school students, and -the dreamers-. Dive into the B2B startup world with actionable advice. Infiltrate Caroline Franczia’s dynamic brainstorming sessions chapter after chapter. Let the business guidance stick to your head through pop culture references.
“ Popcorn for the new CEO ” is a UFO of its kind among business books. It shakes up preconceived
ideas and the business world as a whole, by introducing references to popular movies. This style of writing allows a more playful appropriation of traditional advice, leaving a mark in long-term memories.
Here is what the best-selling author of the Wall Street Journal, Ekaterina Walter says about the book: “Popcorn for the New CEO” is an indispensable read, full of wit and wisdom, for entrepreneurs and business leaders. Full of insightful quotes, well-thought-out advice, and quick case studies, this book is the Millennium Falcon you’ve been waiting for to take you and your company to new heights of business success.”
The paper and digital version of the book is now available in English. You can buy the book directly from Amazon.
