Netflix-for-finance-learning startup Finance Unlocked raises $2.39 million for its video learning platform for the finance industry

Finance Unlocked, a London-England-based EdTech platform used by top banks, asset managers, and law firms, today announced it has raised $2.39 million (£1.75 million) in funding from strategic angels including the managing partner of one of Europe’s largest SaaS VCs, Chairman of one of Europe’s largest banks and Chairman of Europe’s largest higher education EdTech. Last year, Finance Unlocked experienced user growth of 2,800%, driven in part by COVID-19’s impact on the workplace.

Founded in late 2017 by Henry White (formerly of Israeli AI scaleup, Edgify, and hedge fund, Davidson Kempner) and Robert Ellison (formerly an investment banker at UBS), Finance Unlocked is the world’s first comprehensive, on-demand video-delivered learning platform built specifically for finance professionals. Delivered by over 100 seasoned industry experts and accredited and endorsed by world-leading finance institutes, the content demystifies finance from fundamental concepts to advanced topics, supported by practical illustrations and real-world case studies.

Built in the UK to serve a global audience, Finance Unlocked is an education platform where world-class practitioners (senior people in their fields, rather than career trainers) deliver premium content that demystifies the full breadth and depth of finance via on-demand videos, supported by examples, tests, and real-world case studies.

Commenting on the funding, Henry White, CEO of Finance Unlocked said, “Employers the world over are racing to make rapid and permanent changes to the way they deliver learning and development. The pandemic, and the changing nature of the workplace, have provided fertile ground for new disruptors in this space, as well as driving M&A activity in the sector. Our unfair
advantage is that we focus on one industry sector, financial services, which also happens to be one that is highly receptive to new ways to radically improve learning and development. 2021 promises to be an exciting year for us as we set our sights on owning the financial education vertical, challenging generic providers such as LinkedIn Learning, to tap into a $44Bn market opportunity.”

Created specifically for the finance industry, its video-delivered and expert-led educational platform has video completion rates of 91% – beating global brands in both the EdTech and Entertainment markets alike and Trustpilot reviews of 4.8/5 stars. It is clear the team has developed a winning formula.

The startup is also focused on making a positive social impact. In 2020 it delivered £3M worth of education to University students affected by campus closures and contributed to the national FinTech For Schools educational program. This year the team will soon be launching a societal inclusion initiative with Santander, rolling out 3,000 Finance Unlocked subscriptions to Black and Mixed students.