SalesLoft raises $100 million to grow its sales engagement platform; now valued at $1.1 billion

The Sales Engagement market is growing at a historic pace, fueled by the transformation to digital selling, and has attracted nearly half a billion dollars in funding in the last six months. One of the leading startups in this space is Atlanta-based SalesLoft. The 11-year old company provides a sales engagement platform that helps organizations deliver sales experience for their customers,

Today, SalesLoft announced it has raised  $100 million in a new round of funding. The round, which now values the company at $1.1 billion, was led by Owl Rock Capital, with participation from Insight Partners, HarbourVest, and Emergence. To date, the company has raised a total of $245 million in funding.

SalesLoft will use this funding to continue transforming the sales industry and helping the world’s companies sell more successfully. This includes investing in new vertical markets, AI/ML-driven insights and product innovation, and further international expansion.

Since last year’s fundraise, the company has more than doubled recurring revenue and established itself as the only complete provider of Sales Engagement in the market. SalesLoft was named a leader in Sales Engagement in ” The Forrester Wave™: Sales Engagement, Q3 2020,” having the highest scores in more categories and criteria than any other provider.

SalesLoft was founded in 2011 by David Cummings, Kyle Porter, Rob Forman, and Tim Dorr. Through its sales engagement platform, SalesLoft helps organizations deliver sales experience for their customers. It specializes in providing sales dialer, sales email, cadences, meeting intelligence, sales analytics, and salesforce integration. It helps sales teams track their customer engagement processes, manage their pipelines and deals, and offers a conversation intelligence capability.

SalesLoft was recently ranked as the #1 Sales Engagement provider on G2 for the 10th consecutive quarter. According to customer reviews, SalesLoft is faster to implement, delivers higher adoption, drives faster ROI, and offers higher customer satisfaction than other top-rated platforms.

“Our goal is and always will be to help our customers win,” said Kyle Porter, CEO SalesLoft. “This year has accelerated the need for revenue teams across all industries to transform through a digital selling strategy. SalesLoft is a crucial technology for sales teams to perform at their highest potential.”

SalesLoft’s customers include tech giants such as Google, LinkedIn, Slack, Shopify, Dell, and Cisco, as well as industry leaders 3M, Cargill, and S&P.

The recent launch of Coach to Close highlights the company’s unique approach as the only platform integrating the three most critical solutions for digital selling – Cadence for building pipeline and managing customer communications, Conversations for analyzing call recordings and meetings, and Deals for managing opportunities.

“We know which sales activities lead to the best revenue outcomes,” continued Porter. “Our data science team is bringing insights and best practices into the platform to tee up the next best actions and benefit our customers.”