Fitness tech startup JAXJOX raises $10M in Series A funding for its AI-powered InteractiveStudio, an all-in-one, connected home gym and fitness studio

More people are now exercising from the comfort of their homes, thanks in part to the coronavirus pandemic. However, the cost of tech-enabled exercise equipment like Peloton is just too expensive for some people. The high cost also led to disruptive technologies from new startups. A few years ago, MIRROR, a fitness tech startup founded by Harvard grad, revolutionizes the in-home fitness experience with the world’s first nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres.

Another leading startup in the fitness space is JAXJOX, a Seattle-based fitness tech startup that is revolutionizing the health and wellness industry through its technology-enabled, connected at-home exercise equipment. JAXJOX creates compact, smart workout products with AI-powered performance tracking and a variety of live and on-demand classes led by expert trainers, for educational motivation, making it easy for consumers to reach wellness goals from the comfort of their home. JAXJOX’s flagship product is the InteractiveStudio, an all-in-one home gym that includes 145 lbs of adjustable free weight, 43″ 4k Touchscreen TV that rotates vertically and horizontally, and connected products in one compact design.

Today, JAXJOX announced a $10M Series A funding to assist in the research and development of the highly anticipated JAXJOX InteractiveStudio, which will ship to customers later this year, as well as global retail expansion. The round, which brings the company’s total funding to date $17 million, was led by investors including Dowgate Capital Ltd. and entrepreneur Nigel Wray.

Founded in 2016 by CEO Stephen Owusu, JAXJOX’s InteractiveStudio is the first fitness platform to combine connected strength-training equipment with live and on-demand content, enabling users to track their own performance in real-time during classes. The company has seen 10x growth year over year and tripled the number of employees. JAXJOX products have been available globally at Apple stores and online. They’ve also announced they have secured an exclusive partnership with Best Buy for retail sales of InteractiveStudio

“With so much activity in the connected fitness space, we’re both delighted and excited to be part of JAXJOX’s movement to bring fitness and health together using data science. This is the future of wellness,” said James Sergeant of Dowgate Capital.

The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI-enabled performance tracking and interactive live and on-demand coaching for a personalized workout experience. Four connected, IP-protected products with automatic adjustability use AI-powered real-time performance tracking, including the groundbreaking KettlebellConnect 2.0 and DumbbellConnect. Compared to other products in the space, the InteractiveStudio provides a substantially richer training experience with personalized, real-time data including repetitions, total volume, power, and a proprietary Fitness IQ score.

“When developing the InteractiveStudio it was important for us to think about all the friction points user experiences with home gym equipment. A few years ago, there were no in-home fitness solutions that fit into every lifestyle. There were in-home solutions for cardio and strength but nothing that combined the two in one compact unit. We spent 2 years creating the ultimate community-centric home fitness solution that combines adjustable free-weight equipment, AI-powered performance tracking, and content for a wide variety of workouts,” said Founder and CEO Stephen Owusu.

Unlike other home fitness systems that require users to stand a certain distance from their screen to track form and motion, JAXJOX’s connected technology is built into the products, providing the most versatile experience for training. Users can remove any connected product from the studio and workout in a different location, while still accessing the live coaching and performance tracking on their mobile app.

JAXJOX uses a proprietary machine-learning algorithm to calculate the user’s Fitness IQ score. The score keeps them informed on overall progress toward fitness goals and can also provide personal workout recommendations. JAXJOX uses peak and average power, heart rate, workout consistency, steps, body weight, and your chosen fitness level in the calculation.

“Beyond fitness-tech products, our vision is to close the gap between fitness and health. By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience,” Owusu added.