This AI-powered sales startup is on a mission to kill CRM

Time is something that we all have an equal amount of. 24 hours each day. You can’t cheat that. How you spend your time at work, along with how many hours you spend there varies by industry. A common myth I hear among sales professionals is that work-life balance isn’t an option, and burnout is a necessity for success.

I’m here to tell you that it doesn’t have to be that way. After working in the CRM for over twenty years, I knew there had to be a different way of doing things. That’s why we introduced Proactive Relationship Management to help B2B sales teams close more deals without the soul-sucking experience that comes with traditional CRM. Proactive relationship management leverages AI to redefine the relationship between sales professionals and technology.

Artificial intelligence(AI) is here to help salespeople get their time and sanity back. The technology isn’t designed to replace sales professionals who have mastered the art of closing deals. Proactive relationship management can be defined by the following characteristics:

• doesn’t need to be “used” because it automates mundane and repetitive tasks
• helps drive sales by proactively providing recommendations for next best actions
• provides objective judgements about engagements with customers at every stage of the sales cycle

Gone are the days where salespeople need to spend 10-20 minutes logging a single call or email. AI and natural language processing technology together power the platform so it “doesn’t have to be used.” Proactive relationship management works in the background to automate mundane and repetitive tasks. The data collected from the emails and calls allows the platform to track engagement across the sales cycle.

Staying organized and managing your time is important regardless of what job you have, but it’s even more important for sales professionals. From cold calling, to sending emails, scheduling meetings, and following up with prospects there are a lot of selling activities to get through each day. Having a virtual assistant who knows about every deal in your pipeline means having a ready to go list of reminders for you each day to focus on the deals most likely to close. But the AI is more than a secretary – it provides actionable insights to help prevent opportunities from slipping through the cracks.

Having more data means you can make more intelligent business decisions. By utilizing proactive relationship management sales leaders gain insights to ensure that their team is focusing their efforts on the deals that matter most. With the power of AI the platform makes objective judgement about engagements with customers at every stage, which provides deeper understanding of prospects, customers and forecasts.

To remain competitive today sales teams have moved away from pen and paper and a telephone, to empower their teams to be more effective in closing deals. Having technology that works for you instead of the other way around will help your team close deals faster. Proactive relationship management doesn’t have to be “used,” and increases sales by proactively providing recommendations for next best actions. The AI allows your team to get back to what they do best, and that’s sell.

This is a guest post written by Adam Honig, CEO of Spiro