GoDaddy paid $196.9 million to acquire Uniregistry and 350,000 domain portfolio, annual report shows

Last week, we wrote about GoDaddy’s acquisition of Uniregistry’s domain registrar. There were speculations on social media that GoDaddy paid north of half a billion dollar for the company.  We now have a better idea of the total deal amount. According to GoDaddy annual report, the domain giant paid approximately $196.9 million to acquire Uniregistry and Frank Schilling’s domain name portfolio of 350,000 domains. The deal also includes the acquisition of Brandsight, a corporate domain name management firm.

In GoDaddy’s annual report released today, the report states: “In February 2020, we entered into agreements for two acquisitions with an aggregate purchase price of approximately $196.9 million, of which $149.1 million has been paid in cash. The remaining $47.8 million will be paid upon receipt of certain regulatory approvals and satisfaction of other customary closing conditions as well as upon the expiration of the contractual holdback period.”

Interestingly, GoDaddy values its current portfolio on the books, including the recently purchased domain portfolio,  under intangible assets. As you can see from the table below, GoDaddy only paid $148.1 million for entire portfolio of over 350,000 premium domain names.

You can now view the GoDaddy annual report which came out today. View the full report here.