Profitable tech startup Dovetail raises $4M seed funding to revolutionize customer research and fuel growth

Dovetail, a Sydney, Australia customer research platform startup, announced today it has raised $4 million in seed funding to accelerate global expansion into the enterprise market. The round was led by Blackbird Ventures, with participation from Felicis Ventures and Culture Amp’s CEO and co-founder, Didier Elzinga. After just two years of self-funded growth, the founders achieved profitability and built a customer base with dozens of blue chip clients.

Dovetail (dovetailapp.com) was co-founded in 2017 by Benjamin Humphrey and Bradley Ayers, two ex-Atlassian employees who identified a gap in the product development process and set out to build a platform to enable customer research and share data-backed insights in real-time with the broader business.

The Dovetail team is currently comprised of 11 people with decades of combined experience working in customer-led product teams at Atlassian, Canva, Intercom, and Microsoft. Over the next 12 months, Dovetail will grow to around 25 full-time employees based in Sydney, and the company has plans to open a U.S. office later this year.

Dovetail is a cloud-based user research and customer feedback software for analysis, organization, collaboration, and storage of research data and insights. With Dovetail, researchers, analysts, designers, and product managers store their research data in one place, analyze qualitative data to discover patterns and insights, and share findings with the rest of their organization.

Global from the beginning, Dovetail enables thousands of user researchers at organizations including Air New Zealand, Boston Consulting Group, Cisco, CSIRO, Deliveroo, Deloitte, Elsevier, Kayak, Mastercard, Sketch, Shopify, Square, Target, Thoughtworks, and VMware.

Commenting on the funding, Nick Crocker, lead investor from Blackbird, said, “It’s rare to come across a product as elegantly and intuitively built as Dovetail, and when you combine that product with Dovetail’s passionate customer base, you have the makings of something special. As Dovetail grows the product team and expands their global presence, we think they will become the go-to tool for companies who want to understand their customers and make data-backed product decisions.”