Next-gen immersive (VR/AR) content network Inception XR launches augmented reality kids library service in partnership with LG U+

Inception XR, a Tel-Aviv Israel-based next-generation immersive (VR/AR) content network, today announced the launch of of augmented reality kids library service in collaboration with LG U+. This edutainment AR mobile reading app for children follows the success of Inception’s leading app, Bookful. With the new service, LG U+ users can now begin to explore new content made possible by the higher bandwidth network, and by using Inception’s unique technology.

Inception was launched in October 2016 and has apps for Oculus Rift, Oculus Go, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, Microsoft MR and Sony PS. It has over 1 million downloads and a vibrant community of active daily users. Inception has received a strategic investment from RTL Group and is the VR/AR arm of the Group. Inception creates publisher, branded and original content, working with partners and clients like Pitchfork, Time Out, Cisco, Grey Goose, and Google.

The app’s AR library has books from timeless classics like Beatrix Potter’s Peter Rabbit and modern-day icons such as My Little Pony. Each book comes with a range of activities to allow children to interact with their favorite characters through games that involve creativity, memory and spelling to improve English literacy. With Inceptions XR’s innovative creativity and technical solution, the app itself provides a valuable educational tool.

Having concluded a successful beta phase, the app is available to LG U+ 5G & LTE mobile subscribers and there are plans to leverage and include more immersive and exhilarating features in the near future.

LG U+ was established on July 11, 1996 and has been transforming the lives of customers since. We strive to develop telecommunications services, hi-speed internet, VoIP and IPTV services as well as other data services. In fact, we are first in the world to establish a nationwide LTE network with super high-speed services of the highest quality. Continuing into the era of 5G and IoT, LG U+ continues to create higher standards of service and make our customers happy.