Zipari raises $22.5M Series B to revolutionize consumer experience for health insurance

Today, customer experience transformation is one of the most critical topics in the boardroom at health insurance companies, with its success relying heavily on the seamless integration of customer data from multiple payer systems and the rapid implementation of the latest technology. Enter Zipari, a healthtech startup and the provider of the first consumer experience platform and CRM solution for health insurance. Zipari empowers payers with the most effective platform for delivering engaging and superior customer experience.

Today, Zipari announced it has raised $22.5 million in a Series B funding round to widen distribution channels, expand partner integrations, and scale the development of Zipari’s highly configurable product lines with focused investments in strategic innovations. The round was led by Health Velocity Capital, an investor in healthcare software and service innovators, Healthworx, the healthcare investment and innovation arm of CareFirst BlueCross BlueShield, and Horizon Healthcare Services, Inc. (Horizon), New Jersey’s oldest and largest health insurer.

Founded in 2014 by Mark Nathan, the Brooklyn, New York-based Zipari’s Customer Experience Platform provides deep analytics and real-time recommendations to optimize consumer experience and improve customer satisfaction in the healthcare industry. Zipari’s InsureCX integrates with major CRM solutions providing industry specific workflow management for healthcare companies to improve customer acquisition and retention.

“We’re proud to have completed our Series B round, which will allow us to build on the momentum we’ve experienced over the past five years,” said Mark Nathan, CEO and Founder of Zipari. “Driven by demand for a solution that provides personalized member engagement for health insurance, and for a return on investment that maximizes the value of members using next-best actions to improve health and reduce operational expenses, Zipari now serves 18 health insurance carriers; more than 13 million members using Zipari products.”

“CareFirst selected Zipari to help the organization transform and improve the healthcare experience for its members,” said Ricardo Johnson, Vice President of Healthworx. “It’s a platform that has already demonstrated success in the health insurance space and this investment fits with the desire to support innovation that improves the healthcare experience for consumers.”

“Customer expectations in the health insurance market are changing and we need to be greater advocates for our members,” said Douglas E. Blackwell, Senior Vice President & Chief Information Officer at Horizon Blue Cross Blue Shield of New Jersey. “One way we can provide better service to them is by integrating all of our systems, including customer relationship management tools, sales and broker tools, and individual member goals. Zipari provides a platform where health plans can integrate all that data and leverage it across different channels. We are excited about taking control of that data and using Zipari to leverage it to provide our members with high-value next-best actions to improve health care outcomes.”