Base secures $2.6M seed funding to build it software platform for executive assistants

Base, a SaaS tech startup revolutionizing the way assistants and executives work together, has closed $2.6M seed funding round to grow its platform and add hires in sales, services, and engineering. The round was led by Matchstick Ventures with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.

Founded in 2018 by Paige McPheely, the Greenville, South Carolina-based Base helps executive assistants streamline operations and simplify communications so that they can better support the executives they serve.

“Through years of working with EAs, I’ve seen the pain points support professionals face in their daily work – inadequate technology, manual processes, communication inefficiencies, and more,” said Paige McPheely, Founder and CEO of Base. “This funding round will help us continue to build a platform that is tailored to the unique responsibilities of assistants, while simultaneously elevating EAs and their profession along the way.”

“At Matchstick, we look for innovative ideas with massive market potential,” explains Ryan Broshar, Founder and Partner at Matchstick Ventures, a seasoned investor in over 100 SaaS businesses. “This is an entire profession that has never been supported with modern technology, until today. We’re thrilled to be part of the movement that is creating an entirely new category of software.”

Within Base, support professionals can manage executive communications, oversee day-to-day operations, streamline reporting, and store personal information in a central, secure location. By further shifting the EA focus to strategic projects, it is Base’s goal to give support professionals the ability to leverage their unique skills and vast knowledge in more meaningful ways.

“Base is empowering executive assistants to be more strategic, proactive, and productive,” explains Mary Grove, Partner at Revolution’s Rise of the Rest Seed Fund. “It is another great example of a company outside of Silicon Valley building technology that can have a meaningful impact on the way we work.”